Demand Gen Summit 2020
Up your game!
Watch the presentations from each track below!
Drive Demand
Learn from the world's best marketers and Demand Generation managers about the best tools to use to get the right customers into your funnel.
Engage Demand
Close Demand
The best sales managers and reps will be sharing how they close deals, including how companies and leaders are motivating, hiring and compensating sales teams.
DGS 2020 Opening Keynote
Henry Schuck, CEO and Founder of ZoomInfo outlines how to leverage data while still respecting individual privacy. He also shares his thoughts on the future of demand generation and tips to starting a company.
Drive Demand
Using Media Relations to Drive Demand
Overview: Learn how to use PR to capture your audience’s attention with Anna Crowe CEO of Crowe PR. About the speaker: Anna Crowe is founder and CEO of Crowe PR, a recognized public relations and marketing expert, best-selling author and speaker. Anna has spent nearly 20 years working for iconic brands in New York, Los Angeles and San…
The Anatomy of a Perfect Sales Message
Overview: Learn the anatomy of a perfect message from Mario Martinez CEO of Vengreso. He teaches the PVC sales method, personalization, adding value through content and a call to action. About the speaker: Mario is the CEO and Founder of Vengreso. He spent 84 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue…
Building Community for Demand
Overview: Clint Betts, CEO of Silicon Slopes, explains how to generate demand through learning, connecting, and serving your community. Transcript Billy: Alright, everyone, I’m here with Clint Betts, the CEO of Silicon Slopes. Clint, thanks for joining us. Clint: Honored to be here Billy. Big fan of ChatFunnels’ Demand Gen Summit 2020. You know, 2020 is weird. Here we are. Yeah,…
3 Ways to 10x Your Number of Sales Conversations Per Week
Overview: Chad Burmeister CEO and Founder of ScaleX.ai shares 3 keys to increasing sales conversations. About the speaker: Chad’s fundamental belief is that “it takes a village” to train the greatest sales professionals in the world. This is why he launched ScaleX.ai to provide sales professionals with the toolkit to crush their quotas and Salesclass.ai to provide sales professionals with…
Triple Your Results Using Empathy
Overview: Brian Carroll, CEO and Founder of Markempa, gives us 4+ tools to help use empathy to understand a customer’s emotional motivators. About the speaker: Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller, “Lead Generation for the Complex Sale”, and the “B2B Lead Blog” which is read by thousands each week.…
Account Based Marketing and Demand Generation
Overview: Learn how you can improve your account based marketing strategy with Gabe Larsen VP of Growth at Kustomer. About the speaker: Gabe leads Kustomer’s worldwide marketing efforts, including advertising, brand, communications, demand, and digital. Gabe has never been a typical marketing leader and the numbers and achievements show it. If Gabe is not creating marketing strategies, partnering with…
The D3 Methodology
Overview: Learn how the D3 Methodology can provide structure and direction to your demand generation. About the speaker: For more than 20 years, David focused on being an innovator in digital marketing technology and methodologies. He’s been fortunate to oversee marketing for some of Silicon Valley’s leading technology companies and DemandGen has helped over 400 clients become marketing heroes by transforming…
Engage Demand
Using Voice in Your Omnichannel Marketing
Overview: Bob Stolzberg founder of VoiceXP discusses how to use Alexa in a omnichannel marketing approach. About the Speaker: Bob lives off the grid on a water lily farm in the Ozark of Missouri and operates numerous technology companies out of downtown St. Louis. He’s an expert in voice technology like Amazon Alexa, digital marketing, conversational content, and voice…
Five Keys to Marketing in Uncertain Times
Overview: In these uncertain times Matt Heinz shares 5 keys to improving your pipeline. His five points are having clarity, collaborating, focusing on integrations, being agile and carefully selecting a story to share with customers. About the speaker: Matt, President and Founder of Heinz Marketing, brings 20 years of marketing, business development, and sales experience from a variety…
The Dark Funnel & ABM Marketing
Overview: Latané Conant CMO at 6sense talks about the “dark funnel” and how to expose it into something that is useful. About the speaker: As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering…
Testing and Optimizing Bots for Conversion
Overview: Learn how to improve your conversational marketing through testing with Mark Bryson consulting manager at Chatfunnels. Transcript Hey there and welcome to the demand summit. My name is Mark Bryson. I am the consulting manager here at ChatFunnels. And today I’ll be talking about testing and optimizing chatbots for conversion. So, what is demand generation in the context of conversational…
How to Lead a BDR Team
Overview: Learn how to hire motivate and lead a BDR team with Anil Somaney global head of pipeline at CloudFlare. About the speaker: As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As…
Killing the Website Relaunch
Overview: Improve your website relaunch by delivering many small releases instead of one big release. About the Speaker: As the director of brand and digital experience. Sarah Fruy leads the strategy, goals, and road map for Pantheon’s public-facing website, branded assets, and experimentation program. Fruy is a ScrumMaster® and Certified Agile Marketer. Who joins Pantheon with over 15 years of…
The Power of Messaging: Leading with Fact-Based Research
Overview: Kraig Kleeman gives us three ways to focus on the buyer and improve the customer journey. About the Speaker: Kraig Kleeman is the world’s greatest cold caller and the world’s leading Growth Advisor. An accomplished Author, Speaker, & Global Sales Strategist, Kraig also hosts KraigKleemanTV, the world’s most instructional sales enablement YouTube channel. Kraig Kleeman is…
Close Demand
How a Well Structured Sales Call Leads to More Closed Deals
Overview: Matt Wolach teaches why you need to structure a sales call and how to execute the perfect sales call. About the speaker: Matt Wolach works with founders and leaders in B2B SaaS companies to transform their product demo and sales process into one that attracts and emotionally compels buyers to purchase. Transcript As part of his roles as an executive, he…
Driving Demand by Creating a Customer Community through Events
Overview: Learn how to improve relationships with your customers even in the new climate of the pandemic with Lianna Kinard VP of Marketing at The Buckner Company. About the speaker: Lianna joined Buckner in 2016 as Vice President of Marketing. In her role, she manages the firm’s brand communications and marketing strategy for five offices. Lianna earned a B.A.…
The Modern Saas Sales Leader Needs to be a Full Funnel Leader
Overview: Suaad Sait President of Xant shares how focusing on data and coordinating marketing and sales goals through the full funnel leads to an increase in deals closed. About the speaker: As a high tech industry senior executive, Suaad has played leadership roles at high growth software. In addition to cloud technology companies driving value creation of over $15B. Most recently, Suaad…
Sales + Marketing: How to Speak Your Partners Love Language
Overview: Learn how data can bring your marketing and sales teams together to drive business success with Mark Maughan VP of business Operations. Transcript Alright, let’s jump into this PowerPoint. Well, welcome. I’m excited to have you here with me. If you thought you were joining a business presentation, I’m sorry to have to be the one to inform…