The Future of Go-To-Market

Research>RevTech Summit 2024>The Future of Go-To-Market Vajre shares seven predictions on the future of go-to-market. He emphasizes the shift towards partnership-driven sales, the demand for integrated tools, and the importance of adaptability in sales approaches. Recent reports have shown that a significant number of companies (82%) are facing a decline in their sales velocity pipeline…

Read More

Digital Transformation in B2B Sales and Marketing

Research>RevTech Summit 2024>Keynote Due to rapid technological advancements and shifting market dynamics, B2B sales and marketing leaders face significant challenges and opportunities. Henry Schuck and Dave Elkington discuss the critical role of digital signals in understanding customer behavior, the importance of data-driven decision-making, and the transformative impact of AI and technology on sales and marketing…

Read More