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On-Demand Presentation

Digital Transformation in B2B Sales and Marketing

Due to rapid technological advancements and shifting market dynamics, B2B sales and marketing leaders face significant challenges and opportunities. Henry Schuck and Dave Elkington discuss the critical role of digital signals in understanding customer behavior, the importance of data-driven decision-making, and the transformative impact of AI and technology on sales and marketing strategies.
Their presentation provides actionable insights on leveraging digital signals, enhancing customer engagement, and driving revenue growth by analyzing current trends. It also highlights the need to adapt to a data-rich environment, where effective utilization of generative AI and integrated data strategies can become a competitive advantage.
Henry and Dave offer a forward-looking perspective on navigating the complexities of the digital landscape. They emphasize the importance of personal connections, trust, and the strategic integration of technology to build successful B2B sales and marketing Teams.

About the Speakers:

Henry Schuck expert of B2B sales and marketing management

Henry Schuck

Founder & CEO

Zoom info

Henry Schuck is the founder and CEO of ZoomInfo, (NASDAQ:ZI) a Go-To-Market Intelligence Solution for more than 30,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance.

Dave Elkington expert of B2B sales and marketing management

Dave Elkington

Founder & CEO


Dave is highly active in the business community and an entrepreneur with 20 years of success. He founded, and is also a founder and a board member of Silicon Slopes. Additionally, Dave serves as a member of Utah Tech University's board of trustees. Additionally, he teaches entrepreneurship at and sits on the computer science and CVLC advisory boards at BYU. He is an active investor, advisor, and board member of several other technology and healthcare start-ups. Dave has authored articles in Harvard Business Review, MIT, Kellogg School of Management and Forbes and appeared on TV networks such as CNBC, Nasdaq, Bloomberg, BBC, and MSN

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