Virtual Events
Unlocking the Potential of AI in your GTM Strategy
Liz Dailing shares insights and strategies for applying AI to your GTM strategy. She states, “AI is like a houseplant; it requires regular care… The more data you feed it, the more adept it becomes at predicting risks, identifying gaps, and uncovering opportunities, helping your organization mitigate risks and drive business forward in a scalable…
Read MoreAI Tips: Best Practices, Tools, and Strategies from AI Experts
Join Alicia Alongi, Nick Keeslar, and Kendall Matthews for an in-depth discussion on essential AI tips. Explore best practices, tools, and proven strategies. Discover actionable insights to effectively leverage AI to drive success and innovation. Key Points People think AI is going to magically just spit everything out and just know, but it’s not. Humans…
Read MoreAI Use Cases in Generative Marketing: Insights from Alexander Group
Kevan Savage presents recent research from The Alexander Group, showcasing Generative AI marketing use cases that can enhance your strategies for driving revenue growth. Key Points When considering what tools to use, remember that just 10 to 15 years ago, there were only a handful of options for marketing automation. Today, with around 5,000 tools…
Read MoreFuture B2B AI Considerations in Revenue Growth
Harnessing AI to Drive Revenue Growth
Messaging + AI: Do’s and Don’ts
Top AI Strategies for Sales Efficiency and Results
How to Use AI Tools to Solve Revenue Problems
Ashley Gross discusses how AI can solve your revenue problems. She states “Start with a clear problem, a solid diagnosis, and a unique strategy for using that LLM. If you don’t see ROI within the first week of your free trial, the tool will likely end up being a time suck” Key Points Companies love…
Read MoreDemand Generation: Navigating Tools, Ownership, and Strategic Insights
Our keynote speakers, Heather Zynczak and Dave Elkington, discuss navigating tools, ownership, and strategic insights in today’s market. Zynczak explains, “It’s business as usual. You have to deal with all the typical stuff coming at you, but it’s just coming faster.” Key Points The fundamental principles of go-to-market strategy remain the same; it’s the methods…
Read MoreContent-Led Selling
Steve Schmidt discusses content-led selling and highlights long-form content, using AI for video content, and avoiding irrelevant content on Linkedin. Key Points Content-led selling is based on the idea that instead of just pitching someone, you aim to demonstrate value, educate them, and even entertain them. If they find that valuable, they will ultimately do…
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