Steve Schmidt discusses content-led selling and highlights long-form content, using AI for video content, and avoiding irrelevant content on Linkedin.
Key Points
- Content-led selling is based on the idea that instead of just pitching someone, you aim to demonstrate value, educate them, and even entertain them. If they find that valuable, they will ultimately do business with you.
- Long-form content is making a comeback and can be used to attract more people to your content funnel. You can also use it to advertise to those people and target specific audiences.
- To avoid irrelevant content on LinkedIn, focus on the feed of the people you're trying to connect with—those in your target audience. This keeps you focused and allows you to stay updated on their daily discussions.
- While there are risks associated with using AI for video content, there are also many successful channels that have used it to generate millions of dollars.
About the Speaker:
Steve Schmidt
CEO
Steve is the CEO of MAGNETIC , a content-led sales consultancy that helps B2B CEO’s, Founders, and executives establish original and engaging content across social channels. He has over 25 years of experience in B2B sales and has experience at SellX, TIDAL, KINETIC, Outreach, and more.