DGS Fall 2021
What is Buyer Enablement? With Josh Fedie
Overview In this insightful presentation, Josh Fedie goes over a variety of effective strategies that companies can employ to proactively assist customers in overcoming the numerous barriers that often impede their purchasing decisions. This ultimately leads to a significant enhancement in conversion rates, a positive outcome that not only benefits companies but also fosters a…
Read MoreThe State of MarTech – Too Many Tools, Too Few Results
Overview In this presentation, Eric Stockton talks about how to unite the marketing and sales stack to enable the acquisition of clean, usable intel about customers. He also talks about how marketing and sales alignment can be achieved through a holistic view of channels. He then details why marketers should focus less on attribution and…
Read More