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Picture this: a new person visits your website, looks around for a bit, and starts to interact with your brand-new fancy chatbot that’s equipped with the most inviting and on-brand copy your marketing team could muster. The visitor progresses through the bot’s sequence, giving all the right answers and displaying promising interest. They agree to…

Reading Time: 3 minutes Chatbots are the way of the future, but just like any new technological advance, there are always some who refuse to “get with the times.” For every e-book reader there’s one person who won’t stop talking about how much better paper books are. For every smartphone user there’s that one guy who makes…

Building and deploying a chatbot shouldn’t be that hard, right? And it’s not, but it takes more time and effort than you might think. Since chatbots are still relatively new, most companies don’t have teams specifically dedicated to implementing and optimizing a solid chatbot optimization strategy. It can take a lot of time and manpower to get your chatbots up and running.

Live chat used to be “a nice option to have.” Its job was to look flashy and make customers feel confident that if all else failed, they could get their questions answered. But it’s starting to become an essential part of the online customer experience. The modern-day customer expects an unparalleled level of customer service…

Ten years ago, the thought of marketing and technology coinciding and collaborating hand-in-hand would be thought to be a strange phenomenon. Yet, we have arrived in a societal place where the marrying of the two is now commonplace. Making one ponder- how the two have crossed over into one platform. The simple answer is marketing…

There are a lot of ways you can use a chatbot for sales & marketing. Below we compiled the top 4 benefits of using chatbots. 1. Qualifying Chatbots do a great job of painlessly qualifying customers in real-time, then routing them to your team for an immediate conversation or booking a meeting for later. Rather…