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What You Should Know About Speed To Lead
We have all had experiences with bad service. Maybe it was needing help finding something at the store, and you couldn’t find a worker anywhere to ask. Maybe it was waiting for hours on the phone for help with your phone bill. Whatever the situation, not having someone there to help and provide information quickly…
Read MoreUsing Past Failures to Adapt and Improve
Life is a journey and failure is part of it. As we grew up, we failed all the time. When learning how to walk, we would stumble, fall, and get back up to try again. We made mistakes learning how to talk, but we used those mistakes to learn the language even better. However, as…
Read MoreTaking a Closer Look at Intent Data
There are a lot of different types of intent. Understanding intent is important in data driven marketing and sales, as it is used to make efficient and confident decisions. In a recent episode of Digital Conversations with Billy Bateman, Chris Rack – CRO of Demand Science – shared his experience and knowledge of how to…
Read MoreWhat Is Actionable Intelligence?
“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…
Read MoreThe Ins and Outs of Data Driven Decision Making
Data is essential for success in marketing. Data provides the information to understand what your target audience is thinking and what they need. There should be data backing each and every decision made as a marketer. When used in the right way, data can help turn potential prospects into solid customers. In a recent episode…
Read MoreYour Guide To Buyer Enablement
The number one challenge buyers are facing in the B2B space today is buyer confusion. This is not coming from being confused in the sales process, but from how the modern buyer self-educates and self-informs while making going through the buying process. Buyers don’t usually engage with salespeople until they are far along in the…
Read MoreIncreasing Marketing and Sales Satisfaction Using Data Tools and Tech
Marketing and sales technologies are emerging and evolving at a faster rate than ever before. Marketers have access to innumerable tools and deciding which ones to use is an important decision to make. Getting the most out of the data you have depends on the technology that you are using and your ability to utilize…
Read MoreThe Ultimate Guide For MQL And SQL
The organization of data in a business is valuable in increasing productivity. Understanding what MQL, SQL, and normal leads allow you to prioritize your time and resources. In order to create this organization, it is essential to properly categorize and define your leads. In doing so, you will be able to more easily identify which…
Read MoreWhat Is Intent Data? | Everything To Know
Data is essential in successful B2B sales and marketing. Not only does good data help you reach the right people, but it will help improve your ROI and increase sales. However, having good data is useless if you don’t know how to strategically take advantage of it. What will set you apart from other B2B…
Read MoreTips for Effectively Customizing the User Experience with Chatbots
Consumers love customization. Whether it is a customized pair of shoes or a perfectly tailored suit, personalized products make customers happy. Customization increases customer satisfaction, trust, and loyalty toward the service provider. Customization is a concept that is becoming more prevalent, especially in the digital world. We are moving away from broad experiences and toward…
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