Posts by Marketing
B2B Marketing and Sales Alignment: Insights from William Tyree, Kristina Jaramillo, and Tamara Yarovoy
How to Create Lasting Alignment Between B2B Marketing and Sales Teams Good sales and marketing alignment is essential for any successful B2B organization. It’s a process that requires collaboration, communication, and commitment from both teams to ensure success. At the recent Demand Gen Summit, William Tyree, Kristina Jaramillo, and Tamara Yarovoy shared their best practices…
Read MoreUncovering Unique Strategies That Convert
With the right approach, you’ll be able to create more meaningful connections with your audience and drive conversions like never before!
Read MoreCreating Your Ideal Customer Profile
An ICP, or Ideal Customer Profile, is a detailed description of the type of customer that you want to target with your Demand Gen strategy.
Read MoreSignals Awarded Best Estimated ROI From The Winter 2023 Report By Real Users On G2
Today, Signals announced their Signal Marketing Platform has achieved Best Estimated ROI along with 29 other awards by G2, the world’s largest and most trusted software marketplace. Signals, provider of the leading Signal Marketing platform enabling businesses to proactively identify, segment and engage with buyers from their behaviors and firmographic information, achieved Best Estimated ROI…
Read MoreWhat Is Account-Based Engagement
Account-based engagement is a marketing and sales strategy that focuses on targeted, personalized outreach to a specific set of target accounts. It involves identifying key accounts that are likely to be the most valuable to your business and then tailor your marketing and sales efforts to those specific accounts. Benefits Of Account-Based Engagement One of…
Read MoreSignals Adds Okta Integration to Enhance Security and User Experience
Signals, provider of the leading Signal Marketing platform enabling businesses to proactively identify, segment and engage with buyers from their behaviors and firmographic information, announced the integration of Okta, an enterprise-grade single sign-on provider. Today, Signals announced its integration to Okta, an enterprise-grade single sign-on provider. This addition will allow Signal’s customers to login quickly…
Read MoreHow To Create Content For Every Stage of The Buyers Journey
The buyer’s journey is the process that a potential customer goes through in order to make a purchase. It is important for businesses to understand this process and create content that addresses the needs and concerns of the potential customer at each stage of the journey. In this blog, we will discuss how to create…
Read MoreTop 5 Demand Generation Strategies
Demand generation is a crucial part of any successful business. It refers to the process of creating interest in your products or services among potential customers. The ultimate goal of demand generation is to increase the number of leads and sales for your company. Content Marketing One of the most effective demand-generation strategies is content…
Read More5 Reasons Why B2B Businesses Should Used Account-Based Marketing
What Is Account-Based Marketing? Account-based marketing (ABM) is a strategy that focuses on targeting specific accounts and personalized outreach to convert them into customers. This approach is particularly effective for B2B businesses, as it allows them to tailor their marketing efforts to the specific needs and pain points of their target accounts. Why B2B Companies…
Read MoreAccount-Based Engagement and How to Accelerate Revenue
Speaker While many GTM teams are faced with accounts going dark and becoming unresponsive to sales/marketing communications once they’re in the pipeline, Kristina Jaramillo (President of Personal ABM) ensures that high-value accounts actually move to revenue. Her personal ABM and account-based enablement programs reversed “no” positions with UPS, have displaced legacy competitors like Oracle. With…
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