B2B Marketing and Sales Alignment: Insights from William Tyree, Kristina Jaramillo, and Tamara Yarovoy

A team of business professionals in a business meeting

How to Create Lasting Alignment Between B2B Marketing and Sales Teams Good sales and marketing alignment is essential for any successful B2B organization. It’s a process that requires collaboration, communication, and commitment from both teams to ensure success. At the recent Demand Gen Summit, William Tyree, Kristina Jaramillo, and Tamara Yarovoy shared their best practices…

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Signals Awarded Best Estimated ROI From The Winter 2023 Report By Real Users On G2 

Signals Awarded Best Estimated ROI

Today, Signals announced their Signal Marketing Platform has achieved Best Estimated ROI along with 29 other awards by G2, the world’s largest and most trusted software marketplace.  Signals, provider of the leading Signal Marketing platform enabling businesses to proactively identify, segment and engage with buyers from their behaviors and firmographic information, achieved Best Estimated ROI…

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Signals Adds Okta Integration to Enhance Security and User Experience 

Okta Integration Press Release Graphic

Signals, provider of the leading Signal Marketing platform enabling businesses to proactively identify, segment and engage with buyers from their behaviors and firmographic information, announced the integration of Okta, an enterprise-grade single sign-on provider.  Today, Signals announced its integration to Okta, an enterprise-grade single sign-on provider. This addition will allow Signal’s customers to login quickly…

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How To Create Content For Every Stage of The Buyers Journey

How To Create Content For Every Stage of The Buyers Journey

The buyer’s journey is the process that a potential customer goes through in order to make a purchase. It is important for businesses to understand this process and create content that addresses the needs and concerns of the potential customer at each stage of the journey. In this blog, we will discuss how to create…

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Top 5 Demand Generation Strategies

Demand Generation Strategies

Demand generation is a crucial part of any successful business. It refers to the process of creating interest in your products or services among potential customers. The ultimate goal of demand generation is to increase the number of leads and sales for your company. Content Marketing One of the most effective demand-generation strategies is content…

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5 Reasons Why B2B Businesses Should Used Account-Based Marketing

Why Use Account Based Marketing

What Is Account-Based Marketing? Account-based marketing (ABM) is a strategy that focuses on targeting specific accounts and personalized outreach to convert them into customers. This approach is particularly effective for B2B businesses, as it allows them to tailor their marketing efforts to the specific needs and pain points of their target accounts. Why B2B Companies…

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Account-Based Engagement and How to Accelerate Revenue

Speaker While many GTM teams are faced with accounts going dark and becoming unresponsive to sales/marketing communications once they’re in the pipeline, Kristina Jaramillo (President of Personal ABM) ensures that high-value accounts actually move to revenue. Her personal ABM and account-based enablement programs reversed “no” positions with UPS, have displaced legacy competitors like Oracle. With…

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