Key Takeaways
- A high-level review of programmatic ecosystems like Above the Fold to create multi-channel ad strategies.
- How to create custom user journey’s based on your customer’s persona using Signals.
- By using different channels, you can help foster the upper funnel and then use retargeting ads to help customers through the funnel.
- The unique strategies you can employ with the niche marketing opportunities available with programmatic targeting.
- What targeting options you can take to create your ideal customer persona
Julianne Martin
Julianne Martin is a marketing expert, with over 15 years of experience creating world-class marketing strategies. Julianne is the CMO of Above the Fold, a programmatic marketing agency focused on connecting products with their best audience. She focuses on strategic, metrics-driven online marketing across channels. Additionally, she specializes in online advertising, inbound marketing, and social media marketing. On top of being a marketing guru, Julianne is also a dedicated mentor and volunteers as a board member of Women's Partnership Market, Inc.