Key Takeaways
- The importance of good data in any sales and marketing
campaigns. - ‘Spray and pray’ does not work for marketing anymore.
- C-suite executives are not the golden goose companies treat
them like – they need the correct personal approach to convert. - Generic spam is no longer effective. Marketers need to align with
the sales team and do due diligence on each account before
creating outreach programs.
Jonathan Kennedy
Jonathan Kennedy is the VP of Sales at SimplyDIRECT, a B2B marketing solution. SimplyDIRECT offers account-based marketing services to B2B tech clients by helping users understand their target accounts and engage the decision makers within those accounts. Additionally, Jonathan is leading Gatepoint Research, a subsidiary of SimplyDIRECT. Jonathan has created unique case-uses for marketers and sales teams through using outbound surveys as a means of engaging target accounts. Gatepoint Research is a leader in research for B2B companies, and share insights into user needs, analyse IT and business trends, forcast innovation direction, and generally support critical decision-making.
Nicole Goldstein
Nicole Goldstein is the VP of Operations at SimplyDIRECT and their subsidiary company, Gatepoint Research. Nicole is a dynamic marketing leader and has 10+ years of progressive experience in demand generation campaigns. She has led her marketing teams through periods of rapid growth and major acquitions. Through her work with Gatepoint Research, she has developed unique marketing to navigate the ever-changing trends of the online buyer for both B2B and B2C markets. She has a proven track record of implementing demand gen and marketing automation strategies. We are excited to learn from her expertise at the RevTech Summit!