- The importance of segmentation during your marketing planning.
- Data segmentation needs to be recognized as a fluid tool, as people change on a continuous basis.
- To create a data segmentation, begin with an audit of your zero-party data and combine it with your first-party data.
- Surveys are a great tool to enrich your company’s first-party data.
Mariah West is the VP of Marketing at ViB. ViB is a trusted B2B demand generation partner that has been connecting tech providers with potential buyers for over a decade. With a proprietary approach, ViB has built a millions-strong community of decision makers and end-users who are actively discovering new technologies and emerging companies. Through a range of B2B services such as appointment setting, email marketing and deterministic targeting, ViB helps B2B technology companies find the warmest path into their target accounts.