Key Takeaways
- The impact and complexity of true personalization in email outreach.
- By creating personalized 1:1 messaging in cold emails, you can boost your average reply rate from 2% to over 20%.
- By segmenting the messaging to the initiatives of the buyers, you can foster growth in the pipeline and turn a simply reply into a qualified lead.
- Using intent data to cue you into what companies to target with 1:1 messaging.
Will Allred
Will Allred is the Co-Founder and COO of Lavender, assisting sales teams write better emails, faster. Lavender is an AI email assistant that researches your prospect, confirms their email is valid, and checks if your email will land in spam. Will Allred is a UNC graduate, successful entrepreneur, and was recognized by Linkedin as a Top Sales Voice in 2021.
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