Key Takeaways
- Personality and product enrichment drives 50% more customer acquisition.
- If you are writing content based off of AI-assisted personalization, the ‘personalization’ is likely being used by others and therefore no longer feels ‘personal’.
- AI-assisted messaging should be used to change what you say based on where they are in the funnel and their purchasing styles.
- Dan shares how you can create uniquely personalized messaging for potential customers using Signals and Wrench.ai.
Dan Baird
Dan Baird is the CEO & Co-Founder of Wrench.ai. Wrench helps you understand the people who are coming to your site - their tools for ABM are life changing!
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