Key Takeaways
- Steps that are required for creating a successful Marketing Technology Strategy.
- Track everything, so that you can better understand what is working (or not working).
- When analyzing data, focus on the growth indicators for the company, campaigns, and channels.
- Data results must clearly communicate your desired outcomes to your audience in order to avoid analytical misalignments.
- The differences between executives and marketing approaches to data, and how to best communicate performance.
Tracy Kraft
Tracy is the Vice President of Global Revenue Marketing at Demandbase, where she serves as a visionary leader in go-to-market strategy and growth marketing, leveraging her extensive experience gained from working with global high-growth enterprise software companies; she is also known for her active involvement in key industry networks, including Growth Blazers, Women in Revenue, and Women of MarTech, where she has played a pivotal role in building a dynamic community of leaders who are actively shaping the future of the SaaS industry. Prior to her current role, Tracy held the position of Vice President of Marketing at Marqueta and previously served as the Director of Marketing at Salesforce, bringing a wealth of experience and knowledge to the table, making her a highly anticipated and valued speaker at the upcoming RevTech Summit.