Posts Tagged ‘sales’
Looking into the Future of Marketing and Sales
Overview Bob Samuels shares his experience and insights on actionable intelligence. He discusses how to understand, organize, and strategically sort through intent data. Lastly, he comments on ABM and the future of B2B lead gen. Guest Bob Samuels started his career in finance and accounting. After working as a CPA for 20 years, his path eventually led him to…
Read MoreIncreasing Marketing and Sales Satisfaction Using Data Tools and Tech
Marketing and sales technologies are emerging and evolving at a faster rate than ever before. Marketers have access to innumerable tools and deciding which ones to use is an important decision to make. Getting the most out of the data you have depends on the technology that you are using and your ability to utilize…
Read MoreHow to Make Data Driven Decisions that Influence Revenue
Overview William Tyree discusses how to get into a data driven mindset in order to influence company revenue. He talks about how to make strategic data driven decisions and what metrics to focus on while doing so. Lastly, he emphasizes the importance of team collaboration and considering input from outside the marketing team for improvement ideas. Guest William Tyree is the Chief…
Read MoreWhat Is Intent Data? | Everything To Know
Data is essential in successful B2B sales and marketing. Not only does good data help you reach the right people, but it will help improve your ROI and increase sales. However, having good data is useless if you don’t know how to strategically take advantage of it. What will set you apart from other B2B…
Read MoreTactics and Strategies for Team, Social, and Executive Selling
Overview Kris Rudeegraap outlines the best strategies in team, social and executive selling. He shares his experiences from working at Sendoso and offers suggestions for success. Guest Kris Rudeegraap is the CEO and co-founder of Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Reference iTunes SimpleCast Intro Billy Bateman…
Read MoreMicro-ABM and Other Strategies Used in Sales and Marketing
Overview Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like. Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…
Read MoreMarketing Lessons Learned from a Sports and Entertainment Perspective
In order to successfully differentiate yourself as a brand, you need to be doing things that aren’t being done by your competitors. This might mean trying new strategies or techniques that have never been used before. This might also involve learning from other marketing industries and implementing some ideas that work best for them. In…
Read MoreA Sports and Entertainment Perspective on Sales and Marketing with Bill Guertin
Overview Bill Guertin shares his unique perspective from the sports and entertainment industry. He explains how sales and marketing strategies from the industry also apply to the B2B industry. Guest Bill Guertin is an expert sales trainer, professional speaker, emcee, and presenter. He is the chief learning officer at ISBI 360 LLC and works with select businesses to generate more revenue based on “Best Practices”…
Read More5 Ways To Strengthen The Relationship Between Sales & Marketing
Alignment in an organization is essential for driving business growth. It is critical for operational plans, brand-related initiatives, and making well-informed decisions about content and investments. So, what does a best-in-class partnership between sales and marketing look like? In a recent episode of Digital Conversations with Billy Bateman, Bill Glenn – VP of Marketing at…
Read MoreThe Essential Mindset Shift for ABE with Scott Rhodes
More than 50% of account-based engagement programs will fail initially. Why is that percentage so high? It’s almost always an alignment issue. Companies are struggling to implement an ABE strategy that – when executed correctly – could give them two to three times cheaper acquisition costs. In the recent Demand Gen Summit Keynote presented by…
Read More