29 Demand Gen Insights: Sales, Marketing, & Go-To Market
Discover valuable insights from more than 30 industry leaders as they share how their teams effectively employ Demand Generation tactics to drive revenue.
What's Inside This Playbook?
With this playbook, you'll discover:
- How to leverage Demand Gen strategies to become better at your job
- What strategies are working for leading Sales and Marketing teams
- How to increase productivity with Demand Gen
- Learn how to stay ahead of the latest trends
"Often times sales and marketing are measured by different metrics, so what success looks like as a marketer is often different than what success looks like for you as a seller."
"Fail fast and with finesse, which really is all about communication and accountability, being honest with ourselves and in our organizations. We need to create environments of safety and trust so that people can be honest about what's working, what's not working, how did we get here, what do we need to pivot, which leads to the finesse."
"We ran a survey with AA-ISP that identified about 40% of companies have an effective feedback loop between their organization, between marketing and sales. So, if I have strong feed and poor feedback, and there's not good communication between one another, how do we evolve?”
Learn how Signals uses predictive AI to identify your buyer's intent
Signals intent scoring, powered by predictive AI, identifies what accounts will most likely convert into opportunities. We will provide recommendations on what accounts are worth pursuing based on an account’s behavior and notify you of changes in their intent.