22 Plays To Implement At Your Company

Learn from 30+ Industry Leading Sales and Marketing leaders about how they are getting ahead and how you can implement their strategies to do the same.


RevTech Book
Sangram Vajre

“Go-To-Market is like a product. You have to constantly iterate on it every day, every week, every month. It's not a strategy session you have at the end of the quarter that's not Go-To-Market. Go-To-Market is iterative.”

Sangram Vajre- Co-Founder and CEO 

04 Mariah West

“Don't think of effective segmentation as a placement exercise - it means understanding human behavior in order to market most effectively to people with a high level of personalization to those needs.”

Mariah West- CMO

01 Tracy Kraft

"As you're considering setting up your revenue marketing analytics foundation, or optimizing what you already have in place, remember that this comes from the interaction and usage of tools, data, and communication."

Tracy Kraft - VP of Global Revenue Marketing 


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