22 Plays To Implement At Your Company
Learn from 30+ Industry Leading Sales and Marketing leaders about how they are getting ahead and how you can implement their strategies to do the same.
“Go-To-Market is like a product. You have to constantly iterate on it every day, every week, every month. It's not a strategy session you have at the end of the quarter that's not Go-To-Market. Go-To-Market is iterative.”
Sangram Vajre- Co-Founder and CEO
“Don't think of effective segmentation as a placement exercise - it means understanding human behavior in order to market most effectively to people with a high level of personalization to those needs.”
Mariah West- CMO
"As you're considering setting up your revenue marketing analytics foundation, or optimizing what you already have in place, remember that this comes from the interaction and usage of tools, data, and communication."
Tracy Kraft - VP of Global Revenue Marketing
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- Learn how signal marketing can help you convert, retain, and grow your business
- Pinpoint who is on your site to find the right people to engage with
- Focus on accounts that are ready to buy
- Manage how you want to engage with your target accounts
- Engage with your contacts at the right time to help drive sales and increase conversion