2022 Demand Gen Benchmark Study

The 2022 DGS Spring Benchmark study aims to identify the most popular and effective marketing strategies in the first half of 2022. We used survey results gathered from attendees of our latest Demand Gen Summit and analyzed the behaviors of 300+ companies.

Industry Trends

The majority of respondents work for software or SaaS companies, but other industries show some interesting differences.

50+ Visualizations

As part of our analysis, we visualized all metrics, relationships, summaries, and trends.

Tailored Research

Providing more personalized insights into B2B companies requires understanding the differences among industries, company sizes, and growth cycles.

See Why Our Users Love Signals

In ARR Booked Using Signals
David Pearson

“Our Sales Team knows that Signals is a system they can rely on, that it’s a system they can trust to get them the right leads at the right time”

David Pearson
Marketing Manager

Increase In Conversations To Meetings 
Marie Patterson

“Signals makes our business development team more productive by allowing us to have the right conversation with the right person at the right time.”

Marie Patterson

Increase in Meetings Booked
Sarah Fruy

"I love the data-driven approach Signals utilizes. Specifically, A/B testing has led to impactful discoveries and improvements"

Sarah Fruy
Director of Marketing

Get Your Questions Answered in a Personalized Demo

• Learn how signal marketing can help you convert, retain, and grow your business
• Pinpoint who is on your site to find the right people to engage with
Focus on accounts that are ready to buy
• Manage how you want to engage with your target accounts
• Engage with your contacts at the right time to help drive sales and increase conversion