2022 Demand Gen Benchmark Study
The 2022 DGS Spring Benchmark study aims to identify the most popular and effective marketing strategies in the first half of 2022. We used survey results gathered from attendees of our latest Demand Gen Summit and analyzed the behaviors of 300+ companies.
Industry Trends
The majority of respondents work for software or SaaS companies, but other industries show some interesting differences.
50+ Visualizations
As part of our analysis, we visualized all metrics, relationships, summaries, and trends.
Tailored Research
Providing more personalized insights into B2B companies requires understanding the differences among industries, company sizes, and growth cycles.
See Why Our Users Love Signals
“Our Sales Team knows that Signals is a system they can rely on, that it’s a system they can trust to get them the right leads at the right time”
David Pearson
Marketing Manager
“Signals makes our business development team more productive by allowing us to have the right conversation with the right person at the right time.”
Marie Patterson
CMO
"I love the data-driven approach Signals utilizes. Specifically, A/B testing has led to impactful discoveries and improvements"
Sarah Fruy
Director of Marketing
