2022 Demand Gen Benchmark Study

The 2022 DGS Spring Benchmark study aims to identify the most popular and effective marketing strategies in the first half of 2022. We used survey results gathered from attendees of our latest Demand Gen Summit and analyzed the behaviors of 300+ companies.

Industry Trends

The majority of respondents work for software or SaaS companies, but other industries show some interesting differences.

50+ Visualizations

As part of our analysis, we visualized all metrics, relationships, summaries, and trends.

Tailored Research

Providing more personalized insights into B2B companies requires understanding the differences among industries, company sizes, and growth cycles.

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$M
In ARR Booked Using Signals
David Pearson

“Our Sales Team knows that Signals is a system they can rely on, that it’s a system they can trust to get them the right leads at the right time”

David Pearson
Marketing Manager
LVT

%
Increase In Conversations To Meetings 
Marie Patterson

“Signals makes our business development team more productive by allowing us to have the right conversation with the right person at the right time.”

Marie Patterson
CMO
Archive360

%
Increase in Meetings Booked
Sarah Fruy

"I love the data-driven approach Signals utilizes. Specifically, A/B testing has led to impactful discoveries and improvements"

Sarah Fruy
Director of Marketing
Pantheon

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