2022 RevTech Benchmark Study

With Participation of Over 1,200 Marketing and Sales Leaders

The Annual RevTech Benchmark Study presents an industry-wide analysis of marketing/sales technology adoption, effectiveness, and year-to-year usage trends. We break down this analysis by company size, industry, and much more.

Industry Trends


Identify where your peers are headed with their tech strategy, and see which tools are experiencing the highest growth.

50+ Visualizations


We visualized every metric, relationship, summary, and trend in our analysis.

Tailored Research


Not all B2B companies are the same. We included specific analysis by industry, company size, and growth cycle to provide more personalized insight.

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