2022 RevTech Benchmark Study

With Participation of Over 1,200 Marketing and Sales Leaders

The Annual RevTech Benchmark Study presents an industry-wide analysis of marketing/sales technology adoption, effectiveness, and year-to-year usage trends. We break down this analysis by company size, industry, and much more.

Industry Trends


Identify where your peers are headed with their tech strategy, and see which tools are experiencing the highest growth.

50+ Visualizations


We visualized every metric, relationship, summary, and trend in our analysis.

Tailored Research


Not all B2B companies are the same. We included specific analysis by industry, company size, and growth cycle to provide more personalized insight.

See Why Our Users Love Signals

In ARR Booked Using Signals
David Pearson

“Our Sales Team knows that Signals is a system they can rely on, that it’s a system they can trust to get them the right leads at the right time”

David Pearson
Marketing Manager

Increase In Conversations To Meetings 
Marie Patterson

“Signals makes our business development team more productive by allowing us to have the right conversation with the right person at the right time.”

Marie Patterson

Increase in Meetings Booked
Sarah Fruy

"I love the data-driven approach Signals utilizes. Specifically, A/B testing has led to impactful discoveries and improvements"

Sarah Fruy
Director of Marketing

Start seeing your Buyers' signals

Signals is helping companies automate, grow, and close sales pipeline with industry-leading predictive intent scoring, lead generation, and real-time engagement.

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