Demand Gen Summit 2020

Overview: Kyle Coleman VP of revenue growth and enablement at Clari discuss the importance of focusing on the customer and what is best for them. About the speaker: Kyle is an experienced sales & marketing leader. He has passion for people development, identifying & solving problems, creating & optimizing processes, and unifying departments across the revenue org. Transcript He…

Overview: Sarah Schreiner from ADP shows how to use advocate marketing to authentically reach and connect with your audience. Transcript Hey there, I’m Sarah Schreiner. And thank you so much for making some time and choosing to join my session. Today, we’re gonna be talking all about how you have the power to leverage your clients…

Overview: James Oldroyd, professor of Strategy at BYU, teaches how sales reps can continue to close deals at the end of the month. Professor James Oldroyd is an associate professor of Strategy at the Marriott School of Management, Brigham Young University, and the Ford Motor/Richard Cook Research Fellow. He received his Ph.D. from the Kellogg…

Overview: Rick Tolman VP of Demand Gen at Pluralsight walks us through 8 steps he takes to increase and improve demand generation. About the speaker: Global marketing and digital transformation leader with over 20 years of progressive experience building top-performing, revenue driven, global demand generation programs for high-growth technology companies and established brands including Sony, Adobe,…

Overview: Learn how to integrate BDRs into your marketing campaigns with Bryan Urioste CMO of Alert Logic. About the speaker: Bryan is a revenue marketing leader. He believes in integrating Sales and Marketing into coordinated programs. In which each activity has a defined purpose. An expected result and ultimately leads to a measurable bookings. Or retention…