Driving Demand by Creating a Customer Community through Events

Overview: Learn how to improve relationships with your customers even in the new climate of the pandemic with Lianna Kinard VP of Marketing at The Buckner Company. About the speaker: Lianna joined Buckner in 2016 as Vice President of Marketing. In her role, she manages the firm’s brand communications and marketing strategy for five offices. Lianna earned a B.A.…

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Triple Your Results Using Empathy

Overview: Brian Carroll, CEO and Founder of Markempa, gives us 4+ tools to help use empathy to understand a customer’s emotional motivators. About the speaker: Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller, “Lead Generation for the Complex Sale”, and the “B2B Lead Blog” which is read by thousands each week.…

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The Modern Saas Sales Leader Needs to be a Full Funnel Leader

Overview: Suaad Sait President of Xant shares how focusing on data and coordinating marketing and sales goals through the full funnel leads to an increase in deals closed. About the speaker: As a high tech industry senior executive, Suaad has played leadership roles at high growth software. In addition to cloud technology companies driving value creation of over $15B. Most recently, Suaad…

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Using Voice in Your Omnichannel Marketing

Overview: Bob Stolzberg founder of VoiceXP discusses how to use Alexa in a omnichannel marketing approach. About the Speaker: Bob lives off the grid on a water lily farm in the Ozark of Missouri and operates numerous technology companies out of downtown St. Louis. He’s an expert in voice technology like Amazon Alexa, digital marketing, conversational content, and voice…

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Five Keys to Marketing in Uncertain Times

Overview: In these uncertain times Matt Heinz shares 5 keys to improving your pipeline. His five points are having clarity, collaborating, focusing on integrations, being agile and carefully selecting a story to share with customers.  About the speaker: Matt, President and Founder of Heinz Marketing, brings 20 years of marketing, business development, and sales experience from a variety…

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The Dark Funnel & ABM Marketing

Overview: Latané Conant CMO at 6sense talks about the “dark funnel” and how to expose it into something that is useful. About the speaker: As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering…

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Testing and Optimizing Bots for Conversion

Overview: Learn how to improve your conversational marketing through testing with Mark Bryson consulting manager at Chatfunnels. Transcript Hey there and welcome to the demand summit. My name is Mark Bryson. I am the consulting manager here at ChatFunnels. And today I’ll be talking about testing and optimizing chatbots for conversion. So, what is demand generation in the context of conversational…

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Account Based Marketing and Demand Generation

Overview: Learn how you can improve your account based marketing strategy with Gabe Larsen VP of Growth at Kustomer. About the speaker: Gabe leads Kustomer’s worldwide marketing efforts, including advertising, brand, communications, demand, and digital. Gabe has never been a typical marketing leader and the numbers and achievements show it. If Gabe is not creating marketing strategies, partnering with…

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The D3 Methodology

Overview: Learn how the D3 Methodology can provide structure and direction to your demand generation. About the speaker: For more than 20 years, David focused on being an innovator in digital marketing technology and methodologies. He’s been fortunate to oversee marketing for some of Silicon Valley’s leading technology companies and DemandGen has helped over 400 clients become marketing heroes by transforming…

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How Marketing & Sales Can Leverage Data While Still Respecting Privacy

Overview: The keynote speaker of the Demand Gen Summit 2020, Henry Schuck the CEO and Founder of ZoomInfo talks about the future of demand gen and respecting privacy when collecting data. About the speaker: Henry Schuck is the CEO of ZoomInfo (formerly DiscoverOrg). The Company has over $350M in recurring revenue, 1,000 employees, and is growing profitably. Schuck founded ZoomInfo in…

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