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The idea of live chat is pretty simple, right? Someone comes to your website. They have a question. They chat in. Then someone on your team answers their question and hopefully moves them down the pipeline and towards a sale. However, despite the apparent simplicity, many companies just can’t quite seem to get live chat right. But…

We’d all like our bots to work right? After all the effort and thought that goes into designing and creating a good chatbot, we’d like the results to reflect that hard work! If you’re finding that good results are still eluding your chatbots, maybe it’s time to go back to the drawing board and rethink…

Chatbots are relatively new to the conversational design space, which means that there aren’t any patterns for how to create and manage them. The technology is out there, but it’s being underutilized because no one really knows what the best practices are.  What To Know Before You Create Your Chatbot To create a successful chatbot,…

We love videos. Videos are engaging, interactive, and use multiple senses to teach and persuade us. And since the average buyer is just like the average person, buyers want videos too! They want a sales process that is easy understand and quick to complete. They want to set the pace, learn on their own time, and…

Reading Time: 3 minutes As a company focused on optimization through experimentation, we run a lot of A/B tests. We test copy changes, subject lines, male vs. female senders, form vs. bot, etc. It’s very informative to put two things against each other to see which comes out on top. But this week, while running regressions on our most recent experiment, we came…

Reading Time: 4 minutes The adage “slow and steady wins the race” sounds frequently in our ears.  The story of the tortoise and the hare, often credited as one of Aesop’s fables, has withstood the test of time for nearly 1,500 years.  In many situations Aesop is correct: if you work slowly but consistently, you will often…

Reading Time: 3 minutes Field of Dreams For centuries, companies have been trying to refine their sales and support funnels and trying to create more qualified sales opportunities or provide a higher level of support to their customers. In the 1990s, a tech revolution began.  Companies found a new way to “automate” the distribution of content and…

In Conversational Marketing by David Cancel, he describes a website as a store. But what happens? The customer walks through the door and through all the aisles, but there’s no human in sight, no products to see in-person, and no prices. Our goal for demo and pricing chatbots is to engage customers immediately, qualify the lead, and book a meeting where the customer…

Reading Time: 4 minutes It seems that since the dawn of time (or at least the dawn of the Internet) companies have been trying to figure out how to convert web traffic into leads and customers. Infinite tabs, categories, and subcategories created an intense labyrinth which was difficult for the site user to understand, not to mention…

Live chat works. It gives customers the opportunity to ask for help when they need it without being bombarded by unwanted attention. It allows sales reps the opportunity to interact with a customer right away instead of waiting for them to fill out a form. Which will increase the likelihood of that potential lead turning…