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Why Programmatic is the Future of Digital Marketing
Digital marketing is a field that is constantly evolving as society shifts over time. Within the last ten years, we have witnessed a massive growth in technology as a marketing tool. In response to these changes, marketing companies must implement new strategies to maintain the cutting-edge of business technologies in order to avoid falling behind…
Read MoreWhy Is Social Media An Important Part Of Inbound Marketing?
Working in a business career almost always entails a structured and professional environment. These environments are valuable because they provide a place for the company to be organized, demonstrate respect, and encourage personal and company-wide improvement. Company values and culture are also reflected in the way a business chooses to market itself, often maintaining the…
Read MoreWhat Is The Difference Between Lead Gen And Demand Gen?
Lead Generation Lead generation is comparable to performance marketing. It’s focused on the top of the funnel and short-term transactions. Lead generation focuses on bringing in traffic that will become new leads. In its simplest form, lead generation is more focused on quantity over quality. Demand Generation Demand generation focuses on full-funnel marketing. It focuses…
Read MoreHow To Create An Account-Based Podcasting Strategy
There are so many ways to market to and engage with prospects and customers these days, and you need to be taking advantage of all of them. That’s the whole point of omnichannel marketing. Whatever platforms your customers are on, you need to be there too. Whatever type of content your customers are looking for,…
Read MoreMoving Towards a More Humanized Sales Experience
It’s tough to work in sales. No one would say it’s an easy job. However, there are certain changes that can be made to improve the entire sales process for the customers and sales reps. The major thing that needs to change is making sales a more humanized experience. People predict that sales teams will…
Read MoreHow To Implement An Account-Based Marketing Strategy
Account-based marketing (ABM) is the new buzzword in the B2B marketing space. In a recent episode of Digital Conversations with Billy Bateman, Kristina Jaramillo from Personal ABM outlined how to overcome a major pitfall in implementing ABM-not being personalized enough to your individual prospects. Overview Of Account-Based Marketing Everyone has their own definitions and approaches…
Read MoreWhy Content Marketing Is Important For B2B
In the B2B industry, great content marketing strategies are crucial. Content marketing is how you attract and retain customers. The content you provide your target audience needs to inform and educate them, while calling them to action. In a recent episode of Digital Conversations with Billy Bateman, Manish Nepal, a freelance content marketer, shared some…
Read MoreThe Ultimate Guide To Account-Based Marketing & Conversational Marketing
What Is Account-Based Marketing? Account-based marketing (ABM) is shifting from marketing to a specific person to marketing to a whole account/buying committee. It includes providing different messages and tactics for each person involved in the buying process, tailoring your approach to address the specific needs and interests of each key decision-maker. Instead of targeting an…
Read MoreDo Chatbots Increase Sales?
Before diving into how chatbots help increase sales, we need to first establish the importance of digitally transforming your website. Your company’s digital presence is more crucial than it has ever been before. Customers and prospects expect companies from all industries to have an online presence. That includes your website, social media profiles, digital ads,…
Read MoreThe 5 Secrets to Revenue Marketing Success
B2B marketers are always focused on one word—revenue. How can you achieve revenue marketing success? Revenue is the primary metric used to measure the success of B2B marketers. On average, 55% of B2B marketers are expected to initiate 30% new pipeline. As a marketer, what systems do you have in place to drive revenue? You…
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