Before diving into how chatbots help increase sales, we need to first establish the importance of digitally transforming your website.
Your company’s digital presence is more crucial than it has ever been before.
Customers and prospects expect companies from all industries to have an online presence. That includes your website, social media profiles, digital ads, online reviews, etc.
It smooths out the customer journey, allows you to showcase your products and services, and strengthens your relationship with customers.
How To Improve Your Digital Presence
Your customers are online, so you need to be there too.
In a recent episode of Digital Conversations with Billy Bateman, the Director of Digital Marketing at Aptive Environmental, Cole Rieben, discussed the key points of creating your digital strategies.
The most important things to consider are the following:
- Invest in digital upfront.
- Identify gaps your competitors aren’t filling.
- Don’t be afraid to pivot your strategy.
Digital strategies do require some upfront investment, which may deter many people from jumping on the bandwagon. However, digital strategies help you get more profitable quicker.
When Cole first started working at Aptive Environmental, he saw that they excelled in their door-to-door selling approach, but they were lacking digital marketing and sales strategies. Cole took the time to figure out how they could improve in the digital space, and it definitely paid off.
If you are experiencing the same issues with your company, start with the website. Take a look at your company’s site and start revamping everything. Begin creating more useful content for your site and even rebuild the entire site if necessary. PPC campaigns and lead buying are also great plays! Next, you should analyze what your competitors are doing and see how you can fill in the gaps of what they’re missing.
It is also important to work on brand awareness. As people become more aware of your brand, you will get more clicks and customer acquisition costs will inevitably go down. The most important piece of advice is to not focus on where you’ve come from. Focusing on how you’ve done things in the past will only slow you down. For instance, if Cole had let Aptive’s old strategies hold him back, he would not have been as successful in pivoting their digital marketing models.
In short, you should analyze your digital strategies and figure out what’s working and what’s not.
How Do Chatbots Help Increase Sales?
If you feel like your site is not reaching your conversion rate goals, then it’s time to implement chatbots. Having chatbots on your site increases your conversion rates by at least 50%! Chatbots are fast acting because they offer solutions right when the customers’ interest is piqued.
How do chatbots help in sales? They allow for real-time conversations.
The bots also automate appointment setting, which eliminates the back and forth of trying to set a meeting.
You can spend less time tracking down leads and more time selling.
Plus, chatbots completely revolutionize the customer experience. They meet the customers’ needs wherever they are and they do it in real time. Chatbots can provide visitors with relevant content and navigate them to where they want to go on your site.
Overall, chatbots are the best way to optimize your marketing and sales strategies. You can digitally transform your website simply by implementing a chatbot.
If you’re interested in finding out what a bot can do for your website, book a demo with us today!