How Digital Transformation Is Driving Customer Experience

Every company needs to consider adopting new digital marketing strategies to their website because that will lead to increased sales.

In a recent podcast hosted by Billy Bateman, he discusses with David Lewis the importance of making your website approachable to customers. If there is a smooth and enjoyable user experience on your site, people will be more likely to buy and become loyal customers.

Has COVID Changed Buyers’ Behavior?

David argues that even during this global pandemic, buyers’ behavior really hasn’t changed. There is still the same customer journey of awareness, interest, desire and action. However, the interaction with customers has gone completely digital. Now more than ever, companies have to rely on their websites to drive conversion. It’s time to accelerate your digital transformations.

But what can immensely improve a website? Chatbots!

Integrate Chatbots

Chatbots are a relatively new form of marketing and sales technology. It’s crucial to have digital engagement with customers to ensure an enjoyable customer journey on your site, and chatbots do just that.

Here’s a real world example:

  • David Lewis shared his experience when trying to extend his car lease. He attempted to do so on his car company’s website, but was appalled at how they had zero way to interact with them right there on the site. He was expecting to be able to do all that digitally. It was a frustrating experience for him; it would have been easier had there been a chatbot.

People expect immediacy. Customers need the option of a chatbot. They make your website much more approachable and navigable.

You need to frequently audit your website to make sure that it's approachable.

Is Your Website Approachable?

Think about if customers would become frustrated on your site, like how David was when trying to extend his car lease. If there is not a clear and easy way to engage with your company on your website, then it’s probably not as approachable as you think.

You need to be intentional about making it easy for the customer to contact you.

Consider this: Is a phone number available? Is a mailing address clearly listed?

Audit Your Website

Do an audit of your website and even your mobile app, so they can live up to their full potential. If you do not regularly audit your site, it can quickly become out-of-date. Everything on your website, from layout to content to graphics is there to guide users to conversion, and if it’s not doing that, revise it!

David goes on to say how tracking contact points, such as certain buttons on your site, can be very beneficial in giving you insight into how you should rearrange or redesign things, if needed.

In conclusion, your business’ online presence is vital to driving conversion. If you have chatbots on your site, your web traffic will convert into conversations and leads!

READ MORE

Using Data to Align Sales and Marketing

December 15, 2023

All You Need to Know About the Demand Gen Summit

October 18, 2023

September Webinar: Signals Product Update

September 28, 2023

The Danger of Relying on Crowdsourced Data: Why Accuracy Matters

September 21, 2023

Boost Visibility and Boost Conversion: Strategies for Networking in E-Commerce

September 21, 2023

Unveiling the Secrets of TikTok Marketing: Unlock Your Affiliate Success!

September 21, 2023

McKinsey Report: Digital Marketing Trends for 2023

September 21, 2023

Video Content: A Powerful Tool for Digital Marketing Success

September 21, 2023

Newsletter Platforms: Impacting Journalism & Revolutionizing Subscriptions

September 21, 2023

Corporate Water Diversion: Maui’s Agricultural Crisis & the Need for Improved Water Rights Regulations

September 21, 2023

Level up Your Earnings with Fiverr’s Affiliate Program in 2023

September 21, 2023

Importance of Digital Marketing and AI Tools in Shaping Future of Companies – Insights on Website Visitor Behavior and Conversion Strategies

September 21, 2023

Upselling and Cross-selling: Pathways to Higher Revenues

September 21, 2023

Navigating Customer Acquisition in a Post Cookies World: The Role of AI and Adaptability

September 21, 2023

The Future of Marketing and Sales: Harnessing the Power of Signals AI Tool

September 21, 2023

The Growth of Mobile Commerce: Implications for Marketers and Sales Strategies

September 21, 2023

AI in Marketing: Revolutionize Customer Engagement with AI-Powered Strategies

September 21, 2023

Strategic Impact of Colors in Web Design

September 21, 2023

The Relevance of SEO in Digital Marketing: Boosting Visibility, Traffic, and Conversions

September 21, 2023

Harnessing Sales Activity Volume: A New Approach for Control and Learning | Signals AI

September 21, 2023

The Future of eCommerce Marketing: AI, Personalization & Consumer Insights | Signals Hot Take

September 21, 2023

Start seeing your Buyers' signals

Signals is helping companies automate, grow, and close sales pipeline with industry-leading predictive intent scoring, lead generation, and real-time engagement.

Signals