Posts by Pete Ketchum
Cut Through the Noise and Book Meetings with Strategic Accounts with Andrei Zinkevich
Overview Andrei explains his method of standing out from the crowd to book meetings with your ideal customer at the Account-Based Engagement Summit. Speaker Andrei Zinkevich, co-founder of Fullfunnel.io, helps B2B Service-Based, Tech and SaaS companies to develop an effective lead generation and sales system, generating customers from dream list instead of generating “more leads”…
Read MoreHow Partner Marketing and ABM Intersect
Overview Andrea, an experienced marketing strategist, offers insights into effectively combining Account-Based Marketing (ABM) with a partnership strategy. ABM, a targeted approach, can be supercharged when used alongside partnerships. The key is to choose partners whose audience matches your own. This alignment can create a powerful synergy. Partnering also expands your reach, especially for engaging…
Read MoreUse Your Website to Attract Your Ideal Buyer
Overview Abby Wilson, a seasoned web strategist and conversion optimization specialist, shares her invaluable insights and expertise on crafting a highly targeted website capable of not only attracting but also converting your visitors into loyal customers. Through her engaging presentation, she elaborates on her proven strategies, providing detailed step-by-step guidance, illustrative examples, and best practices…
Read MoreThe Future of Account-Based Engagement with Latané Conant & Jon Miller
Overview Latane and Jon go over their philosophies on Account-Based Engagement and the essential mindset shifts to creating effective experiences. Speaker Latané Conant, CMO of 6sense, empowers marketing leaders with the technology to confidently lead their teams, company, and industry into the future. Jon Miller is currently CMO and CPO at Demandbase. Previously, Jon was the…
Read MoreWhy Programmatic is the Future of Digital Marketing
Digital marketing is a field that is constantly evolving as society shifts over time. Within the last ten years, we have witnessed a massive growth in technology as a marketing tool. In response to these changes, marketing companies must implement new strategies to maintain the cutting-edge of business technologies in order to avoid falling behind…
Read MoreAnnouncing Keynote Speakers for Account Based-Engagement Summit
Reading Time: 2 minutes Leading ABM Executives Latane Conant of 6sense and Jon Miller of Demandbase to lead keynote session at ChatFunnels’ Account-Based Engagement Summit on August 11th. Announcing Account-Based Engagement Summit Keynote Speakers ChatFunnels, the leading conversation optimization and account engagement platform, today announced that Latane Conant the Chief Marketing Officer (CMO) of 6sense and Jon Miller, the Chief Marketing and Product Officer (CPO) Demandbase will be delivering a joint keynote address at the Account-Based Engagement Summit on…
Read MoreChatFunnels to Host First-Ever Account-Based Engagement Summit this Summer
Reading Time: 2 minutes ChatFunnels to host free virtual Account-Based Engagement Summit, the first-ever summit of its kind for demand gen leaders. SILICON SLOPES, Utah (PRWEB) July 9, 2021 ChatFunnels, the leading conversational marketing platform, announced that they will be hosting the first-ever Account-Based Engagement Summit on August 11th, 2021. The Summit will be a one-day virtual event…
Read MoreWhat Is The Difference Between Lead Gen And Demand Gen?
Lead Generation Lead generation is comparable to performance marketing. It’s focused on the top of the funnel and short-term transactions. Lead generation focuses on bringing in traffic that will become new leads. In its simplest form, lead generation is more focused on quantity over quality. Demand Generation Demand generation focuses on full-funnel marketing. It focuses…
Read MoreMoving Towards a More Humanized Sales Experience
It’s tough to work in sales. No one would say it’s an easy job. However, there are certain changes that can be made to improve the entire sales process for the customers and sales reps. The major thing that needs to change is making sales a more humanized experience. People predict that sales teams will…
Read MoreThe Ultimate Guide To Account-Based Marketing & Conversational Marketing
What Is Account-Based Marketing? Account-based marketing (ABM) is shifting from marketing to a specific person to marketing to a whole account/buying committee. It includes providing different messages and tactics for each person involved in the buying process, tailoring your approach to address the specific needs and interests of each key decision-maker. Instead of targeting an…
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