Posts by Pete Ketchum
How To Use G2 To Understand and Engage Your Buyer with Robin Izsak-Tseng
Overview In her presentation, Robin introduces G2 and how it can be used in b2b companies. Robin shares the value G2 has in intent data, integrations, and marketing solutions. Speaker Robin Izsak-Tseng is VP of Revenue Marketing at G2, the largest software marketplace. Robin is a growth marketing leader with demonstrated success in a range…
Read MoreMaking Sense of ABX Measurement with Saima Rashid
Overview In this presentation, Saima shares the major metrics she has found the most success in at 6sense. Saima presents several different metrics that she has found useful but also explains that the metrics are not useful if sales and marketing teams do not work together because shared responsibility drives accountability. Speaker Saima Rashid is…
Read More3 Metrics You Have to be Tracking Within Your Sales Process with Matt Wolach
Overview In his presentation, Matt Wolach shares the three metrics that he considers the most important to track within the sales process. He explains the value of tracking metrics because of the differences that you can make by optimizing those metrics. Speaker Matt Wolach has worked in sales for over 15 years which has since…
Read MoreLearning to Address Increasing Win Rates and Real Time Buyer Engagement with Alastair Woolcock
Overview In his presentation, Alastair addresses the challenge of win rates and how to engage with buyers. Alastair further shares how to meet the need and solve the problems of buyer engagement before we ever get there. Speaker Alastair Woolcock is Chief Strategy Officer at Revenue.io, an AI-powered RevOps platform that delivers real-time guidance in…
Read MoreUsing Mood Marketing to Appeal to Consumers with Bob Hutchins
Overview In this presentation, Bob explains how to use mood marketing in the post pandemic world. Bob shares the new moods of marketing, authenticity and transparency, and how they are used to appeal to consumers by being empathetic because there is more to human beings than encouraging them to buy. Speaker Bob Hutchins is Vice…
Read MoreBest Lead Practices with Chris Rack
Overview In this presentation, Chris speaks about sales leads and how to follow up with them. He stresses the importance of the relationship between sales and marketing and how to improve it. Speaker Chris Rack is Chief Revenue Officer at DemandScience, a leader in global buyer intelligence accelerating demand generation for the world’s largest software, technology,…
Read MoreHow Putting your Prospects First Results in Winning More Deals- with Daniel Johnson
Overview In his presentation, Daniel explains how having an understanding of where your prospect is today, and what they’re trying to achieve, makes a big difference in your outcomes. Daniel shares how to communicate with prospects and what he has done to find the most success in winning more deals. Speaker Daniel Johnson is Co-Founder…
Read MoreBuilding a Better Buying Experience with Josh Fedie
Overview In his presentation, Josh explains why buyers in the b2b space are confused because of the enormous amount of information that is available at their fingertips. Josh introduces how they at SalesReach solve for this disconnect by using sales enablement, technology that internal teams utilize to help move faster and communicate internally. Speaker Josh…
Read MoreDriving Lead Gen Through Email Marketing with Mariah West
Overview In this presentation, Mariah West shares three tips to drive lead gen through email marketing. Mariah explains the successful tactics that she has used in order to generate leads via email. Speaker Mariah West is VP of Marketing at ViB, a marketing agency that specializes in driving demand gen for high tech business to…
Read MoreHow to Strengthen Your ABM Strategy with Rick Tolman
92% of marketers have an ABM strategy. However, only 19% of B2B marketers are confident in their ability to execute it properly. What makes ABM so popular? How does it work? And why has it been so hard for so many companies to implement it successfully? In the recent Account-Based Engagement Summit presented by ChatFunnels,…
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