Posts by Marketing
3 Issues B2B Data-Driven Marketers Face
What works better, gut instinct or logic? While you may catch the occasional CEO swearing that their intestines tell them which ads to run, a vast majority of leaders agree that B2B data-driven marketing is the best option if you’re looking for consistently positive results. Hoards of data to support this (just wait for our…
Read MoreUsing Testing Technology to Help Fight Covid-19 with David Elkington
Overview: This week our guest is David Elkington who is currently working with the testutah initiative. He shares how this program started and the behind the scenes testing program on how each test is given and analyzed. Guest: David Elkington– David Elkington is the CEO and Founder of InsideSales.com. Dave has a rich background in technology, venture…
Read MoreHow To Get Started With Marketing Automation
In a recent podcast with Josh Barkin and Billy Bateman, they discuss how the path to Automation is a little bit different than most people think. “In 2016, Facebook declared that you would be able to chat with a business like a friend.” Now, this sounds incredible right? Encounters with businesses are known for being…
Read More3 Things that Data-Driven Marketers are Doing Wrong
Reading Time: 14 minutes Overview: This week on Digital Conversations we feature Brandon Bateman founder of Bateman Collective. He goes through three things that data-driven marketers are doing wrong and how you can correct them. Guest: Brandon Bateman- I founded Bateman Collective Digital Marketing. Bateman Collective is a team of creatives, data scientists, and big-picture strategists with one common belief: together,…
Read MoreThe Data Behind Speed To Lead
We talk A LOT about quick response time. (Check out this article for even more good information!) But don’t get bored just yet- because this time we have tons of data to show you. In one of our recent podcasts with James Oldroyd and Billy Bateman, they discuss how a faster bot response time is…
Read MoreThe Path to Automation with Josh Barkin
Overview: This week on digital conversations with Billy Bateman Josh Barkin of Janis.ai shares the path to automation. Including how to integrate, personalize and adapt AI into your conversational experiences. Guest: Josh Barkin- Josh Barkin is the Co-founder and CEO of Janis.ai, a SaaS platform that helps businesses integrate AI into their customer experiences and achieve their…
Read MoreUsing Bots to Grow your Instagram Audience
Overview: This week on digital conversations our guest is Jeff MacPherson of Direct Heroes. Jeff and Billy discuss using chatbots with keywords and hashtags on Instagram to build a list and encourage opt ins. Guest: Jeff MacPherson– I have had the privilege to work with some of the biggest brands and influencers across the globe, giving us the…
Read MoreSales + Marketing: How to Speak Your Partners Love Language
Overview: Learn how data can bring your marketing and sales teams together to drive business success with Mark Maughan VP of business Operations. Transcript Alright, let’s jump into this PowerPoint. Well, welcome. I’m excited to have you here with me. If you thought you were joining a business presentation, I’m sorry to have to be the one to inform…
Read MoreKilling the Website Relaunch
Overview: Improve your website relaunch by delivering many small releases instead of one big release. About the Speaker: As the director of brand and digital experience. Sarah Fruy leads the strategy, goals, and road map for Pantheon’s public-facing website, branded assets, and experimentation program. Fruy is a ScrumMaster® and Certified Agile Marketer. Who joins Pantheon with over 15 years of…
Read MoreThe Power of Messaging: Leading with Fact-Based Research
Overview: Kraig Kleeman gives us three ways to focus on the buyer and improve the customer journey. About the Speaker: Kraig Kleeman is the world’s greatest cold caller and the world’s leading Growth Advisor. An accomplished Author, Speaker, & Global Sales Strategist, Kraig also hosts KraigKleemanTV, the world’s most instructional sales enablement YouTube channel. Kraig Kleeman is…
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