Posts by Marketing
How To Navigate The Obstacles of Engagement on LinkedIn
This week on Digital Conversations, Franklin Williams gives Billy insight into how to use LinkedIn as an effective marketing tool. Many salespeople and marketers make vital mistakes when trying to traditionally create engagement on LinkedIn. Guest: Franklin Williams – Franklin is the Senior Director of Consultant Strategy at Skaled Consulting. He has extensive knowledge in decision science…
Read MoreAligning Marketing and Sales to Strengthen Your Pipeline
This week on Digital Conversations, Billy chats with Linda Haury about marketing automation, predictive modeling, and the alignment of sales and marketing teams. Guest: Linda Haury – Linda has more than 20 years of marketing and leadership experience. She has worked for a wide variety of firms, from startups to large, Fortune 500 companies. She…
Read MoreTransforming Your Marketing Leadership With Anna Crowe
Reading Time: 16 minutes On this week’s episode of Digital Conversations, Anna Crowe of Crowe PR explains how marketing leadership can be improved through transparency and reflection. Guest- Anna Crowe: Anna is CEO at Crowe PR, and has spent more than two decades working for large, noticeable brands in New York and Southern California. She also runs the San Diego…
Read MoreWhy Your Digital Engagement Matters More Than Ever
Reading Time: 14 minutes On this week’s episode of Digital Conversations, David Lewis of DemandGen explains how the digital engagement of marketing and sales can be adopted to improve customer engagement. Guest- David Lewis: David is CEO at DemandGen, and which he founded in 2007. He has previously worked for Microsoft and various Silicon Valley companies such as Farallon, Netopia,…
Read More3 Keys to Successfully Using Voice Applications For Customer Engagement
Reading Time: 20 minutes Overview In this episode of Digital Conversations with Billy Bateman,we are featuring Milkana Brace CEO and founder of Jargon. She defines helpful use cases of voice applications, creating multimodal applications and examples of voice skills that solve customers problems. Guest: Milkana Brace- Founder and CEO of Jargon. Led global product and engineering teams as a Senior Director at…
Read MoreHow to Set Chatbot User Expectations
Reading Time: 12 minutes Overview In this episode of Digital Conversations with Billy Bateman, we have Wolf Paulus principle software engineer at Intuit join us. He goes over the challenges of using voice for banking authentication, managing the users expectations and creating a frictionless process that delights your user. Guest: Wolf Paulus– At Intuit, Wolf is an internationally experienced technologist and innovator, accelerating…
Read More3 Things To Avoid When Building A Chatbot
We talk a lot about what to do when building a chatbot, but let’s discuss what not to do. Chatbot design and deployment can appear overwhelming. It may seem like there are an endless possibility of mistakes to be made. There are so many facets to chatbot-building techniques, so it is useful to know what the most common mistakes…
Read MoreTaking Testing to the Next Level with Dylan Zwick
Reading Time: 17 minutes Overview: In this episode of Digital Conversations with Billy Bateman, we are thrilled to have voice expert Dylan Zwick CEO of Pulse Labs join us. He walks us through his testing process, and best practices for using bots to leveraging other tools and building bots that create value. Guest: Dylan Zwick– Dylan is the co-founder and CPO of Pulse Labs…
Read MoreHow To Integrate Voice Marketing Into Your Current Strategy
Marketing is changing and it’s changing fast. Over the years it has been slowly evolving, based on consumer sentiment. Before, companies received leads from people calling in, because that was something the customers were comfortable with. Nowadays, people are more inclined to give their phone numbers or email addresses through a website instead of having…
Read MoreThe Three Biggest Mistakes of Building a Bot
Reading Time: 13 minutes Overview: In this episode of Digital Conversations with Billy Bateman, we are joined by the brilliant Rachel Batish. She gives best practices to building a bot, shares some future use cases for voice bots and talks about how to create a good experience for your customer. Guest: Rachel Batish-Rachel is an experienced and hands-on entrepreneurial front-runner. She has…
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