Posts by Marketing

Overview: John Wall of Trust Insights goes over how predictive analytics can help you optimize your marketing strategy. Learn about attribution modeling, data cleanliness, influencer marketing, COVID effects, and how to get started. Guest: John Wall is a Co-host of Marketing Over Coffee and Partner at Trust Insights. He’s a marketing and sales professional with management experience with teams from 1 (with contractors)…

Guest: Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100’s…

Overview: In this episode of Digital Conversations, Billy Bateman discusses how to create quality A/B tests with Khalid Saleh of Invesp. They discuss test strategy and how customer research is essential to a successful A/B test. Guest: Khalid Saleh is the CEO and co-founder of Invesp, one of the first companies to focus on experimentation and conversion…

Overview: In this episode of Digital Conversations, Billy is joined by Jamie McCoy of Consenna. Jamie discusses the key to motivating sales people, through simple messaging and programs, and unification with other teams. Guest: Jamie McCoy – Jamie McCoy Dip DigM is the Digital Director at Consenna Ltd. He works to connect seemingly disparate ideas to create innovative…

Overview: Suaad Sait President of Xant shares how focusing on data and coordinating marketing and sales goals through the full funnel leads to an increase in deals closed. Guest- Suaad Sait: As a high tech industry senior executive, Suaad has played leadership roles at high growth software. In addition to cloud technology companies driving value…

Overview:In this episode of Digital Conversations, Billy Bateman discusses findings from the upcoming 2021 Annual RevTech Benchmark Study with Dave Elkington, ChatFunnels Chairman. They discuss latest RevTech trends such as revenue technology, bundling platforms, regional trends, and how to use tech to get ahead. Guest: David Elkington – David Elkington is the CEO and Founder…

Overview: In this special episode of Digital Conversations Dave Elkington chats with Heather Zynczak about the future of growth organizational strategy. Heather gives advice on how to come out on top after Covid. Guest: Heather Zynczak – Heather is a growth-oriented tech executive. She has spent the last 25+ years in Marketing, Product and Revenue…