Posts by Marketing
How Attribution Works in the Real World- Eric Stockton
Overview Companies inevitably want to focus their efforts on the tactics that drive the most revenue. In this presentation, Eric Stockton talks about how to collect reliable data that will better guide marketers’ efforts. Behavioral drivers are difficult to track so marketers need to spend time finding out what drives purchases. Speaker Eric Stockton is…
Read MoreDriving Sales Productivity- Mario Martinez Jr.
Overview In this presentation, Mario Martinez talks about breaking through the noise to get to a buyer. Mario goes through a messaging framework that will make prospecting feel less monotonous for both salespeople and prospective buyers. Buyers are tired of receiving spam from salespeople, and this presentation provides some solutions to that problem. Speaker Mario…
Read MoreThe 2022 Sales Stack: 250+ Fast-Growing B2B Companies
Overview William Tyree presents data collected from 250+ B2B companies to understand how technology has contributed to their growth. Companies are spending an increasing amount of money on technologies and this presentation talks about how to best distribute budget to stay on top of tech trends. Speaker William Tyree is the CMO of Revenue.io,…
Read MoreCustomer Generation- Garrett Mehrguth
Overview Garrett Mehrguth talks about generating customers through effective advertising. He goes over tactics that he has used in his company to generate millions of dollars in revenue. Garrett suggests a shift to a more personal, exciting approach in B2B marketing and sales. Speaker Garrett Mehrguth is the President and CEO of Directive, a company that…
Read MoreOperationalize Your Ideal Customer Profile- Kevin Tate
Overview Kevin Tate talks about ideal customer profiles and how they can be found, perfected, and used in marketing and sales. Kevin then goes into deeper detail about how a company can set up and use an ICP to drive revenue. Speaker Kevin Tate is the CRO of Clearbit, a company that enables the world’s…
Read MoreThe Revolution is Now- Latané Conant
Overview In this presentation, Latane Conant talks about the new wave of technology that is driving better revenue for companies. She talks about the dark funnel and how modern technology can eliminate it. Technology can also cut spam, low quality MQLs, and poor buyer experience. Latane also talks about how to create a revenue engine…
Read MoreSellers Don’t Close Deals, Only Buyers Can- Aaron Janmohamed
Overview The modern B2B buyer has a confusing journey. Buyers have a large variety of factors to consider during the sales process and need at least some degree of guidance. The responsibility of guiding the buyer through his/her sales journey is held by the sales team. In this presentation, Aaron Janmohamed goes over ways that…
Read More2022 Events Playbook; New Tactics to 3x Sales Pipeline- Scott Logan
Overview In this presentation, Scott Logan talks about how a sales cycle can be improved with a tactic that sends a calendar invite in the first contact. He goes over how this method works and how it can be implemented to increase revenue. He then goes into how this method can work with events, both…
Read MoreStackable Revenue- Dave Boyce
Overview In this presentation, Dave Boyce talks about how to build processes around selling a product to build revenue streams. He warns that a ‘revenue at all costs’ mentality can threaten stackable revenue and gives tactics to create a stackable revenue stream. Dave talks about how consistency in sales approaches will allow a company to…
Read MoreMarketing Requires Culture Change: Here’s Why & How To Do It
Overview The B2B space is constantly changing. With change comes the need for a change in the culture of marketing teams. Matt Heinz recommends in this presentation that marketing and product teams combine forces to better grow products. Speaker Matt Heinz is the President and Founder of Heinz Marketing, a company created to help clients…
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