Amber Bogie focuses on how understanding buyer signals doesn't have to be complex and can provide valuable insights into what your customers need and want. Learn how to avoid overcomplicating the process of decoding buyer signals and transform your Go-To-Market (GTM) strategies: "I think we overthink everything ... But that doesn’t remove the importance or the value that [buyer signals] can bring."
Key Points
- The business world tends to overthink everything, including buyer signals. However, this doesn't diminish their importance. Ignoring buyer signals is akin to neglecting non-verbal cues, missing valuable insights into customer needs and desires.
- The evolution of ABM is forcing marketers to think beyond departmental silos and collaborate across the business. This leads to a more mature and holistic approach to engaging with target accounts.
- ABM is inherently connected to and operates within the broader framework of a GTM strategy. While a GTM strategy can exist without ABM, a successful ABM strategy requires a deep understanding of the overall GTM approach and its objectives.
About the Speaker:
Amber Bogie
Director, GTM & Account Based Innovation
goto.com
Amber Bogie is the Director of GTM & Account-Based Innovation at GoTo, she is dedicated to reshaping traditional marketing through progressive, rule-breaking approaches. With plenty of expertise in Growth Marketing, Account-Based Marketing (ABM & ABX), and Demand Generation, she collaborates with executive teams to drive organizational and revenue growth. Continuously learning and innovating, Amber implements strategies that boost product awareness, market share, and profitability.