Learn from Jamie Shanks on how to identify and target key individuals connected to your satisfied customers, including former employees, vendors, competitors, and high-proximity LinkedIn contacts: "I am using LinkedIn exactly like you’re orchestrating with email, except I am having one-to-one conversations on LinkedIn with executives."
Key Points
- The “Sphere of Influence” involves identifying and targeting individuals connected to your existing happy customers. This could include people who:
- Left the customer company and now work at another business.
- Are vendors or suppliers to the customer company.
- Are direct competitors of the customer company.
- Have a high social proximity to people at the customer company on LinkedIn.Provide flexible solutions and pricing to accommodate smaller purchases.
- By leveraging these connections, you can build trust and credibility more quickly.
- Content marketing attracts and educates potential customers by providing valuable information related to their needs and interests.
- LinkedIn is the key platform for implementing this strategy. Use LinkedIn Sales Navigator to create targeted prospect lists based on job title, industry, location, and previous employers.
About the Speaker:
Jamie Shanks
CEO
getlevrg.com
Jamie is a 3-time agency Founder in the sales & marketing productivity space.
1. Get Levrg - a sales & marketing outsourcing agency that 'buys back' $5/hr tasks from their customers, so they can focus on $500/hr value creation.
2. Pipeline Signals - an Account-based sales enablement certification and Signal Intelligence platform for Account Executives.
3. Sales for Life - the pioneers of Social Selling certifications for the mid-market and global enterprise.