Building strong relationships with your existing clients is a powerful way to scale your business. Dan Gershenson emphasizes the importance of establishing trust with current clients and nurturing relationships with potential ones is essential: "…to only focus on the people who are ready to buy now or in the next week or month is going to leave a lot of money on the table, guaranteed."
Key Points
- A powerful way to scale a business is by focusing on building strong relationships with existing clients and encouraging repeat business and referrals. This approach is often more cost-effective than constantly acquiring new customers.
- It's important to build trust with current clients and focus on building a relationship with potential clients. Creating that trust is essential when you want to get new clients.
- The buyer's journey doesn't end with the sale. Instead, it extends into the "repeat" and "refer" stages, highlighting the importance of providing a positive customer experience. This involves nurturing the relationship, offering ongoing support, and ensuring customer satisfaction to encourage repeat business and referrals.
About the Speaker:
Dan Gershenson
CMO
HighCaliberBranding.com
Dan Gershenson is a fractional CMO at Caliber Brand Strategy + Content Marketing, uniquely blending strategic planning with innovative solutions. He leads his team to deliver comprehensive marketing oversight using a proven system, and as one of only 23 Master Consultants worldwide authorized to implement this framework, Dan drives exceptional brand growth and success.