Moshe Pesach describes a need for adaptive go-to-market strategies through hybrid growth tactics that combine Demand Creation and Demand Capture. Discover how to understand buyer needs, create targeted campaigns, and leverage tools like ChatGPT to streamline campaign development: "It's gotten harder to sell. It's gotten harder to market. It's gotten harder than ever to get our company growing."
Key Points
- B2B buyers now research extensively before reaching out to sales, leading to longer and more complex sales cycles. This change highlights the need for adaptive go-to-market strategies.
- In the competitive B2B SaaS market, companies must adopt a hybrid growth strategy, understand buyer needs, and create targeted campaigns to drive conversions. Tools like ChatGPT can help streamline development and generate effective campaign ideas.
- Demand creation and demand capture are two key operations of the hybrid growth approach. Demand Creation focuses on brand positioning, differentiation, and value proposition communication. Demand Capture focuses on generating leads and bringing potential customers to the table.
About the Speaker:
Moshe Pesach
Co-Founder & CEO
teamstepup.com
Moshe Pesach is the CEO and Co-Founder of StepUp Media, specializing in demand generation for B2B tech companies. He leads a skilled team in creating personalized marketing strategies that generate high-intent leads and drive revenue growth. Under his leadership, StepUp Media has partnered with industry leaders like WalkMe, Syngenta, and Okta to transform their marketing efforts into effective sales pipelines.