Ragen Dodson, Lashay Lewis, and Moni Oloyede cover how to understand your audience’s needs, develop relevant content strategies, and foster cross-functional communication between marketing, sales, and customer support teams. By implementing their customer-focused strategies, businesses can build stronger relationships and drive impactful results: "A lot of marketing teams are assuming what their prospect's problems are instead of going to talk to sales and being like, okay, what do you hear on a daily basis from potential prospects?" - Lashay Lewis
Key Points
- The first thing companies should prioritize is the customer journey and experience. Understanding their needs, creating a content strategy to reach your audience, and creating content relevant to them.
- Audiences can become confused or feel alienated when overly technical jargon or abstract language is used when marketing products. To best resonate with the target audience, it’s best to strive for clear, concise language and use visual statements to enhance understanding and retention.
- A well-defined attribution model helps marketers understand which marketing touchpoints contributed to conversions and assign credit accordingly. This provides insights into the effectiveness of different campaigns and channels, allowing for data-driven optimization.
About the Speakers:
Ragen Dodson
Direct, Demand Generation
refinelabs.com
Ragen Dodson is an accomplished marketing leader specializing in demand generation and marketing operations. With a strong background in visual communication and design, she blends creative insight with data-driven strategies to drive impactful marketing initiatives. Passionate about empowering others in the marketing space, Ragen shares her expertise through engaging talks and workshops, inspiring the next generation of marketers to embrace innovation and strategic thinking.
Lashay Lewis
Founder
Authority Plug
With over a decade of experience as an in-house content strategist, Lashay Lewis now empowers businesses as the Founder of Authority Plug. She has successfully increased blog conversions, achieved numerous first-page SEO rankings, and driven seven-figure inbound pipelines for her clients. Specializing in bottom-of-funnel marketing, Lashay helps marketing leaders generate inbound leads and sales through strategic blog content.
Moni Oloyede
Founder
momartech.com
With 20 years of business experience, Moni Oloyede is a driving force in strategic marketing. As a thought leader, Moni has appeared on podcasts and renowned conferences all over the world. Holding a Master's in Marketing from The Johns Hopkins, Carey Business School, her passion extends to mentoring business professionals, and community involvement. As the owner and founder of MO MarTech, her vision is to inspire the next generation to create a positive impact in the world through teaching the power of human connection.