Jenn Steele gives insight on how to filter out irrelevant data and focus on key signals from customer journey data, sales and customer service feedback, and conversion rates. Discover techniques to assess feedback frequency and determine which insights truly matter, helping you prioritize actions that drive success: "Are we seeing a signal and pretending it's not? That's the question that we're really trying to get to."
Key Points
- Marketers need to learn to distinguish between important information (signals) and unimportant (noise). To get a clearer signal and allow for better decision-making, it's important to filter out the noise to find those signals.
- These signals can come from customer journey data, sales and customer service feedback, and conversion rates. However, these same sources can also generate noise. Marketers must determine which information from these sources is valuable or distracting.
- Start by assessing the feedback frequency to determine whether it's a signal or just noise. You can ask yourself, “Has this feedback been received multiple times from various sources?” If a particular concern arises repeatedly and consistently, it's more likely to be a signal that warrants attention.
About the Speaker:
Jenn Steele
Co-Founder & CEO
soundgtm.com
Jenn Steele, CEO and Co-Founder of SoundGTM, is a martech leader with a proven track record of transforming and scaling companies. Known for her strategic insight and go-to-market expertise, Jenn led Kissmetrics to a successful turnaround and sale in 2023. With over a decade in executive roles across marketing technology, she continues to drive impactful growth and innovation in the industry.