Learn how generative AI can streamline the creation of these narratives, empowering your sales team to engage more effectively and close more deals with confidence. Vikram Maram explains what bespoke signals are and how to use them to create sales narratives: "A bespoke signal would save hours of research time of a seller because it's going to synthesize different pieces of information or different signals and build a narrative with a logic and an explanation with a citation of sources."
Key Points
- B2B signals indicate potential interest in a product or service. In contrast, bespoke signals create a narrative explaining why a company is growing and why salespeople should engage with them.
- It’s important to move beyond scoring systems to enhance efficiency and consider the quality and reasoning behind signals. This deeper analysis aids in better decision-making and prioritization of opportunities.
- Signal storytelling synthesizes information into a narrative that empowers salespeople to focus on accounts with a clear rationale for outreach, boosting their confidence and motivation. Generative AI can help craft these narratives, allowing sales teams to understand better and engage with promising accounts while saving time on research.
About the Speaker:
Vikram Maram
SVP Product & GTM
smarte.pro
Vikram Maram is the SVP of Product & Growth at SMARTe, where he aligns product innovation with go-to-market strategies. With an entrepreneurial background, his 15-year journey in B2B SaaS spans everything from achieving product-market fit to scaling the business to $10M ARR. With extensive expertise in B2B data, Vikram has spent a decade at SMARTe helping GTM teams with actionable data and signals. He's particularly focused on leveraging AI to reshape modern go-to-market strategies. Vikram's diverse perspective is shaped by his experiences working with global enterprise clientele and his passion for exploring new cultures through extensive international travel.