Justin Rowe teaches how to build trust and nurture relationships by driving traffic between your organic and paid channels, creating a sustainable marketing ecosystem that accelerates your business growth: "The one thing that's different on LinkedIn than any other platform is that B2B buyers actually log into this platform specifically to be influenced on buying decisions."
Key Points
- Organic content on LinkedIn is a simple and effective way to test the waters. It allows you to gather initial feedback and determine which demographics and types of content resonate with your audience.
- Once you identify top-performing organic content, amplifying it with paid LinkedIn ads is an excellent strategy to scale what already works well.
- LinkedIn retargeting can boost conversion rates by up to 150%. This feature lets you filter and qualify website traffic according to specific criteria. It allows targeted retargeting campaigns aimed at demographics and addressing their pain points.
- You can build trust, nurture relationships, and convert leads by using paid channels to drive traffic back to your organic communities. Ultimately, this approach helps companies create a sustainable marketing ecosystem that combines paid and organic strategies.
About the Speaker:
Justin Rowe
Founder & CMO
impactable.com
Justin Rowe is the Founder of Impactable, originally established as LinkNlearn, a LinkedIn lead generation agency that was acquired. After the acquisition, Justin pivoted the company into Impactable, a leading LinkedIn Ads agency. Since then, Impactable has grown rapidly and completed two more acquisitions of its own. With extensive expertise in LinkedIn marketing and B2B advertising, Justin is dedicated to helping businesses leverage data-driven ad strategies to scale and succeed.