See how to move beyond simple name and company inserts to provide tailored content and engagement strategies that resonate deeply with your ideal clients. Declan Mulkeen illustrates how a strong ABM value proposition goes beyond generic messaging to highlight why your company is uniquely positioned to solve your target accounts' specific challenges and deliver exceptional value: "The ABM proposition is not about how you show value to the whole market. It's how you show value to a specific group of accounts within that market."
Key Points
- The ABM value proposition articulates the specific value a company offers to a specific group of target accounts. It goes beyond a general value proposition and highlights why the company is uniquely positioned to solve the target accounts' challenges and deliver value.
- Meaningful personalization demonstrates a deep understanding of the target account's needs, challenges, and priorities. It goes beyond simply inserting names and company information and provides tailored content and engagement strategies.
- The ultimate goal of scaling personalization in ABM is to build strong relationships, increase engagement, and drive revenue opportunities by demonstrating a deep understanding of the target accounts' needs and providing highly tailored solutions.
About the Speaker:
Declan Mulkeen
CMO
strategicabm.com
Declan is the CMO of the leading ABM agency, strategicabm. He is a well-known thought leader in the field of Account-based Marketing and the host of the award winning podcast, Let’s talk ABM. Prior to joining the agency, he led the global Marketing of several professional services and edTech companies including Communicaid and Learnlight.