Discover the 5 essential playbooks Trinity Nguyen shares to get a headstart in growing your business in 2025: "There are interesting moments that indicate that your buyer is more open to evaluating solutions like yours... So, [signals] are time-bound, which means signals can decay. If you reach out to someone because of X signal, but that’s already six months late, that doesn’t work anymore."
Key Points
- Past champions hold significant value because they have previous positive experiences with a product or service. This familiarity makes them more open to engagement and increases the likelihood of conversion.
- To revive closed-lost opportunities, look for signals like past champions returning, new hires or promotions, and changes in website behavior.
- Implement account-based marketing (ABM) by integrating people signals into high-intent accounts for better prioritization and personalization. Use CRM data to identify accounts with significant signals and train sales teams to leverage these insights for effective outreach.
- To prevent customer churn, proactively engage with new decision-makers at customer accounts. Set up alerts for new hires and promotions to identify potential churn risks. Utilize automation for personalized outreach.
About the Speaker:
Trinity Nguyen
CMO
usergems.com
Trinity Nguyen is the CMO at UserGems, leading marketing and account development. With over 10 years of experience in SaaS, she specializes in go-to-market strategies, product marketing, demand generation, and sales enablement, driving growth and innovation across teams.