On-Demand Presentation

The Future of the Successful B2B GTM Strategy

Demand Gen Summit Spring 2024

Dan Swift highlights the future of the successful B2B go-to-market strategy and the potential of maximizing your LinkedIn feed.

Key Points

  • LinkedIn has more than a billion members and is still growing at two new members every single second. Salespeople are facing tough competition and buyers are fed up with cold outreach and bombardment of messages across all channels.
  • If you can leverage the relationship Capital that exists within your own organization and your own ever-increasing Network to sell to the companies that you're targeting, your conversion rate can be up to 70% versus the industry average of 1%.
  • When asking for an introduction on LinkedIn, you should ask how well people know each other, and then draft a message that is easy for them to forward along on the channel that they have the relationship with the person on and make the introduction for you.

About the Speaker:

Headshot of Dan Swift

Dan Swift


Numentum company logo

Dan is the CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger, and more effectively. Dan has over 20 years of experience in B2B sales and marketing at companies including Sprinklr, Thomson Reuters, GE Capital, and more.

Check out the other presentations from the 2024 Demand Gen Summit!