Community Driven Strategies For Driving Revenue

Clint Betts stresses the importance of authenticity in professional communities and discusses strategies to drive revenue.

Key Points

• An authentic community is built with intentions beyond advancing one's company or personal desires. Some of today’s most successful companies have been founded with the purpose of serving their communities.
• Stories are at the core of every community. By sharing authentic and engaging stories, you can use them to create events and develop various marketing strategies.
• The three pillars at Silicon Slopes are: learn, connect, and serve. Empower your community to learn, connect with others on both individual and large scales, and make the community something larger than yourselves.
• A community filled with people willing to contribute and collaborate is a community of opportunities. You can gain support through events, content, and partnerships.