David Dulany | The New GTM Organization | ChatFunnels Demand Gen Summit 2021

Overview

David takes a comprehensive approach to elucidating the innovative Go-to-Market organization strategy, delving into key aspects such as demand creation, demand conversion, and demand fulfillment. By meticulously exploring each facet of this strategy, he provides invaluable insights that enable businesses to navigate the evolving marketplace successfully and achieve their growth objectives. David’s expertise in breaking down the intricacies of this strategic framework equips organizations with the knowledge and tools they need to excel in today’s dynamic business landscape, fostering sustainable growth and competitive advantage.

Speaker

David, a highly regarded authority in the realm of sales development, is renowned for his expertise in this field. He not only hosts the #1 Sales Development Podcast but also holds the prestigious title of Founder and CEO of Tenbound, a testament to his unwavering commitment to advancing the industry and empowering professionals with his knowledge and leadership.

Quotes

“The customer doesn’t care about you or your company. They care about the problems they’re trying to solve and the status they could potentially reach, and the potential success that they could find by using different products to reach their goals.” 

“As you can see, no silos, no linear activity, no funnel. It’s all boiled down to: how well do we know our customer? How well do we know our customer journey? How well is our go-to-market strategy mapped to that customer journey? Then we have complete alignment and metrics to measure what we’re doing.”