Join Tamra Moroski, Jessica Hreha, Linda Lian, and Pallavi Sharma for a discussion on AI innovation, leadership, and the future of technology. Gain valuable insights from industry experts on impactful AI use cases, challenges for women in tech, and strategies for success in the rapidly evolving AI landscape.
Key Points
- People think AI is going to magically just spit everything out and just know, but it's not. Humans are responsible for the strategy, and AI is just a tool or an assistant to be able to move through the different stages that you need.
- The needs around AI vary depending on the size and maturity of your organization, a nuance often overlooked in public discourse. Smaller companies might aim to fully automate workflows with AI, while larger organizations may use it to augment their teams as a supportive copilot.
- Using buyer engagement data, you can generate incredibly personalized and specific messages and automate them at scale, and you can see incredible conversion rates to meetings, 20% to 25% for some of these signal-based plays.
- 90% of the buyer journey is happening in self-research and free trials, and everyone's digitally literate. AI can reach deeper into the dark funnel and bring people from the early stages of research to the table to have a consultative conversation
About the Speakers:
Linda Lian
CEO & Co-Founder
Linda Lian is Co-founder and CEO of Common Room, the AI-powered customer intelligence platform that automatically surfaces signals across 50+ channels, reveals and scores the person and account behind the signal, and automates actions like email messaging and team alerts. Lian founded Common Room in 2020 to unlock siloed, previously untrackable signals and transform how organizations connect with people. Lian led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on landing new customers, accelerating product adoption, and expanding account usage.
Pallavi Sharma
CMO & Founder
Pallavi Sharma is a global marketing executive who recently launched witOmni AI Marketing, where she leverages AI to help small to midsize B2B businesses grow fast. Pallavi has extensive experience at global brands such as GE, HP, and Hearst Media. She has also built marketing from the ground up at a number of technology startups. She is known for her ability to efficiently build and scale marketing systems to maximize revenue growth.
Tamra Moroski
Director of Partnerships
Tamra Moroski is the Director of Partnerships at the Marketing AI Institute and collaborates with top tech companies like Salesloft, Jasper, AWS, Writer, and 6sense.
She advocates for women in tech through the American Heart Association's STEM Goes Red for Girls committee.
With over 15 years of experience in digital marketing, operations, and sales, she's led agencies and tech startups, working with clients such as The Cleveland Clinic, Abbott, and The Rock and Roll Hall of Fame. A yoga teacher in her spare time, she enjoys reading, cold-plunging, and exploring Cleveland with her two boys.
Jessica Hreha
Head of Marketing AI Strategy & Transformation
Jessica’s 20-year career is marked by her drive to challenge status quo and get epic sh*t done. As Head of Marketing AI Strategy & Transformation at Jasper, Jessica engages directly with clients to collaborate on developing and expanding genAI initiatives. Her focus is on fostering AI literacy and responsible adoption within marketing teams by identifying, building, and scaling use cases and programs.
In early 2023 as Head of Global Demand Content Strategy at VMware, Jessica had the privilege of founding VMware’s Marketing AI Council, a cross-functional team dedicated to educating and empowering marketers to use genAI tools responsibly and effectively, ultimately scaling responsible AI literacy and adoption to over 750 global marketers.
Jessica is proof that anyone, at any level, within an organization can step up and spark widespread change and transformation within an organization. Her mission is to champion other marketers to take action in this new AI era–it’s a wide open leadership opportunity for any career level to become an agent of action and change. "