Todd Alsup shares an overview of effective AI messaging, focusing on tailoring communications to different audiences while ensuring transparency and addressing common concerns.
Key Points
- To move the AI conversation from "Yes we have AI" to "How can AI help you?" It's crucial to translate AI's benefits into tangible business outcomes like increasing revenue, decreasing costs, or creating time savings. Drawing in customers from a benefit standpoint means building trust and transparency.
- Customers are starting to ask about the company's AI roadmap, a proxy for whether the company is innovating. The conversation has shifted from general innovation to assessing if the company can stay on top of tech advancements, making it crucial to have an answer ready.
- There's a growing narrative that not using AI could drop market valuation by up to 40%. This pressure drives companies to emphasize AI, but it’s important to avoid exaggeration and ensure accurate messaging.
About the Speaker:
Todd Alsup
VP Of Product Marketing
Todd Alsup is the VP of Product Marketing at Demandbase, with 19 years of marketing experience, including 15 years in B2B SaaS product marketing. He has spent the last 10 years in leadership roles, and has built three B2B SaaS product marketing practices from the ground up. Todd specializes in cross-functional focus areas, including AI-inclusive roadmapping, positioning & messaging, and packaging & pricing. He also serves as an Expert in Residence at The Product Marketing Alliance, including thought leadership in AI messaging best practices