Our keynote session delves into ERI’s recent study, "The AI Revolution in GTM Strategies." Discover key insights and hear their perspective on the current landscape: “There’s a lot of confusion in the market. There’s a lot of misunderstanding. There’s a lot of fear, but there’s not a lot of concrete vision.”
Key Points
- The largest study of its kind, and the first dedicated analysis of how AI is being used in go-to-market. 81% of respondents believe that their organization is in the ideation or interpretation stage of using AI.
- We realized that we're just at the beginning of AI adoption, and that a lot of companies feel like they're behind. But they're probably not, and they're also having the same anxiety that everyone else is having.
- Improved data privacy is the thing that will really drive more adoption of AI technologies. Companies want to train AI models on their own datasets rather than intermingle their data with broad data. As AI advances, having the best data and optimizing models for it will be key to winning in the AI era.
- As industries mature and AI evolves, we'll develop better narratives and understanding. The gap between where we are and the ideal will likely narrow as we learn how to use AI more effectively. It's crucial to focus on these emerging areas where there's potential but still a lack of readiness..
About the Speakers:
Dave Elkington
Founder
Dave Elkington is highly active in the business community and an entrepreneur with 20 years of success. Dave founded InsideSales.com, co-founder of Silicon Slopes and serves as a member of Utah Tech University’s board of trustees to name a few of his current activities.
Additionally, he teaches entrepreneurship at and sits on the computer science and CVLC advisory boards at BYU. He is an active investor, advisor, and board member of several other technology and healthcare start-ups. Dave has authored articles appearing in Harvard Business Review, MIT, Kellogg School of Management and Forbes as well as having appeared on TV networks such as CNBC, Nasdaq, Bloomberg, BBC and MSN.
Dr. James Oldroyd
Visiting Research Fellow
James Oldroyd is an Associate Professor of Strategy at BYU's Marriott School of Management and a Ford Motor/Richard Cook Research Fellow. He earned his Ph.D. from Northwestern and has taught at SKK-GSB in Seoul and Ohio State. His research on networks and knowledge flows is published in leading journals. James teaches strategy and international business and has led leadership training for companies like Samsung and Doosan