Our session features Aric Zion exploring the evolving role of AI in B2B and B2C markets. He emphasizes, “Today, most AI tech focuses on getting and closing deals, but there’s valuable information throughout the entire customer lifecycle that should be integrated into AI models and decision-making, not just how to finalize a deal.”
Key Points
- To truly stand out in B2B marketing, you need to give AI unique inputs that are different from what others provide. If you use the same data and combinations as your competitors, you'll end up with similar outputs.
- While AI can generate intelligent and true content, merely using it for content creation isn't sufficient. The real opportunity lies in leveraging AI to enhance detail and personalization in creative strategies.
- If you want to use AI, think of it as a tool, and don't think of it as a strategy. Start top down, with your business objectives, and identify your pain points. Then ask yourself which of those pain points could benefit from AI.
About the Speaker:
Aric Zion
CEO
As the CEO of Zion & Zion, Aric is a recognized leader in artificial intelligence, account-based marketing, and data-driven strategies. He has extensive expertise in first-party and zero-party data strategies, customer data platforms, and cutting-edge marketing technology. Aric has been at the forefront of helping organizations transform their operations to stay ahead in the digital landscape.
Under Aric’s leadership, Zion & Zion has pioneered innovative approaches to leveraging AI and data for personalized and effective marketing campaigns. Aric and his team are dedicated to building strategy-first frameworks. These frameworks empower businesses to harness their marketing technology stacks, ensuring sustainable growth and a competitive edge.