Palash Soni explores how to enhance your video marketing campaigns with AI, explaining, “Outbound and blogs are great for sniping demand but it's not great for creating demand which is what is needed to grow fast in this kind of market.”
Key Points
- Event series target specific personas and engaging topics to build trust and brand authority, while summits/miniseries provide a focused "lightning strike" approach, spotlighting key initiatives like product launches or brand revamps.
- Live engagement enhances sales by leveraging intent data gathered about consumers, allowing for personalized outreach and application of insights across other areas.
- Building a well-thought-out content engine is key. Think of ways you can repurpose the content, for different audiences, platforms, and types. A successful strategy gives you a constant strum of engagement.
About the Speaker:
Palash Soni
Co-Founder & CEO
Palash Soni is the co-founder and CEO of Goldcast. He first experienced entrepreneurship as a child by charging neighborhood kids to play video games on his second-hand console. After starting his career in engineering and leadership roles at a mobile adtech company, Palash pursued his MBA at Harvard Business School. In 2020, he founded Goldcast to help B2B marketers run video campaigns that drive pipeline and build brand. Since then, Goldcast has been on a mission to empower marketing teams, enabling them to execute their ideas and drive results.
Palash is passionate about identifying long-term trends and building resilient businesses. His optimism and entrepreneurial spirit were shaped by his upbringing in a lower-middle-class Indian family. He has a love for reading, particularly about science, evolution, and history.